Bulgari Names Dua Lipa Global Brand Ambassador for Jewelry Campaigns

Bulgari has named British singer-songwriter Dua Lipa as a global brand ambassador for its jewelry campaigns, a move unveiled with new images that position the Roman house around her music‑era visibility and red‑carpet reach. The appointment accompanies a photoshoot that places Bulgari Fine Jewelry on Lipa’s wrists, neck and fingers, signaling the house’s continued push into high‑visibility celebrity partnerships.

“It is incredibly special to work alongside an iconic brand like Bulgari, and I'm thrilled to be part of a house that embodies confidence, creativity and modern femininity. Their pieces always add the perfect finishing touch, transforming a look into a real moment,” Dua Lipa said about the collaboration.

Laura Burdese, Bulgari deputy chief executive officer, framed the choice as strategic for the brand’s contemporary positioning. “Dua Lipa embodies a contemporary vision of empowerment and freedom that deeply resonates with Bulgari’s values,” Burdese said. She added that Lipa is “a strong, authentic voice who redefines success, and through her artistry and confidence inspires women around the world to embrace their inner strength.”

The campaign photography is styled with specific references to Bulgari’s jewelry language. In one set Lipa wears a crisp white shirt paired with statement gold jewellery; in another she appears in a black vest top teamed with a silver, diamond choker. Additional campaign frames show a Déhanche belt as an accessory element alongside stacked bracelets and cocktail rings, emphasizing the house’s layering approach to fine jewelry.

Bulgari’s appointment of Lipa arrives amid stable sector performance for its parent group. LVMH acquired Bulgari in 2011 in a deal valued at roughly €4.3 billion to €5.2 billion, and LVMH’s watches and jewelry division reported a 3 percent sales uptick for 2025. Laura Burdese, currently deputy chief executive officer, is slated to take on the role of CEO at the Roman house on July 1.

Lipa’s public profile aligns with Bulgari’s stated creative aims. Born August 22, 1995, in London to Kosovar Albanian parents, she rose to international fame with her 2017 debut album that included “Be the One” and “New Rules,” and consolidated superstar status with 2020’s Future Nostalgia, which produced “Don’t Start Now” and “Levitating.” Her career includes Brit and Grammy Awards, and she shared the ambassadorship news with her 88.7 million Instagram followers.

Reports naming fellow house ambassadors vary, but coverage cited names such as Anne Hathaway, Priyanka Chopra Jonas, Liu Yifei, Zendaya, Damiano David, Kim Ji‑won and Blackpink’s Lisa; past Bulgari faces mentioned included Bella Hadid, Lily Aldridge and Martha Hunt. Outside the campaign, personal coverage noted that Lipa has been dating actor Callum Turner since January 2024, with a recent birthday post marking him turning 36.

Bulgari’s Instagram copy for the rollout read “A new chapter begins,” and the house has not yet published a detailed timeline, regional rollout plan or commercial terms for the partnership; those specifics remain to be disclosed.