Chouette Designs launches size-inclusive commitment rings for every milestone
Chouette’s Lovestoned line reframes commitment rings as self-bought, size-inclusive markers of love, with 15 made-to-order styles in sizes 4 to 15.
A commitment ring does not have to wait for a proposal anymore. Chouette Designs is pushing the category toward everyday wear and personal milestones with Lovestoned, a size-inclusive collection built around the idea that love can mean a partner, a promise, a chosen family bond, or a commitment to oneself.
The collection is set to debut on June 18, 2026, with 15 made-to-order ring styles led by the Margaux ring. Chouette stocks 23 ring sizes, from size 4 to size 15, a spread that makes the launch more than a symbolic gesture. For a category that has long leaned on narrow bridal sizing and a couples-only script, that range signals a commercial play as much as a cultural one: rings that can be ordered for more kinds of bodies, more kinds of relationships, and more reasons to mark the moment.
The company, owned by Ashley McGinty and her wife Marine, is based in San Diego and describes itself as LGBT-owned, women-owned, size inclusive and gender affirming. On Chouette’s commitment-rings page, Lovestoned is billed as the brand’s next chapter, a customizable made-to-order line honoring love in many forms. McGinty has said the pieces are meant to be worn every day and to reflect romantic, platonic, queer and self-committed relationships, which places the line closer to daily jewelry than to a once-and-done wedding purchase. That is the sharper business bet: a broader definition of commitment creates more occasions to buy, wear and stack than the old engagement-ring playbook.
Chouette has also said demand for one-of-a-kind custom engagement rings has been strong, especially from LGBTQ couples, which helps explain why the brand is widening the lane rather than narrowing it. The June 18 launch will be marked with a panel and party at the San Diego Made Factory in Logan Heights, where Chouette’s store and studio are located. The discussion will focus on inclusivity in the wedding industry, with scheduled panelists Alysia Cole, a personal wedding attire stylist and body-positivity advocate; Sara Da Silva, director of sales and marketing for San Diego Made; Jordan Daniels, a creative and activist; and Averi Linch, founder of Jasper + Lane events.
Framed as a Pride Month activation, the event mirrors the collection’s larger message: commitment jewelry is becoming a category for self-purchase, nontraditional partnerships and personal milestones, not just couples at the altar. If Lovestoned lands, its strength will not be nostalgia for bridal tradition but the practicality of a ring that fits, feels personal and earns its place in everyday life.
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