Fope's 2026 Campaign Unveils 18 New Pieces Built for Everyday Wear

Nearly a century after Umberto Cazzola founded his goldsmith workshop in Vicenza, Fope unveiled "The Golden Now," a 2026 campaign introducing 18 new pieces set to debut in May. The campaign centers on jewelry engineered to live in every day rather than reserved for occasions, and draws from two of the brand's most technically significant mesh constructions: Eka and Novecento.

The collection's engineering backbone is the Flex'it system, a patented invention Fope first developed conceptually in the 1950s and formally patented in 2007. The mechanism is elegantly specific: microscopic 18-carat gold springs woven into 100% gold mesh produce bracelets and rings that stretch and roll on and off without any clasp. No hinge, no lobster claw, no interruption in the gold surface. When Fope applied this system to its signature gold mesh chain, the result became the Eka collection, which the brand describes as "the culmination of a revolution in the way women wear jewellery." The Novecento mesh, the campaign's other featured design, has its own deep history: a smooth, densely woven gold chain Fope invented in the early 1980s and has been refining ever since.

Photographer Philip Gay shot "The Golden Now" campaign, which includes a short film alongside still imagery. The visual direction leans into sun-filled, contemporary scenes, a deliberate contrast to the archival weight of the brand's nearly 100-year history. Fope describes the campaign as a celebration of "the here and now," built around the philosophy that jewelry should respond to function and emotion rather than seasonal trends.

That philosophy has been the consistent axis of Fope's recent brand communications. Its 2025 campaign, "All In Me," explored how jewelry expresses different facets of a person's identity within a single day. The through-line across both campaigns makes clear that everyday wearability isn't a concept Fope is chasing; it has been the structural premise of the brand's output for decades.

Founded in 1929 by goldsmith Umberto Cazzola, Fope, an acronym for Factory of Jewellery Precious Export, has remained family-owned across four generations. The company originally specialized in crafting adjustable watch straps from precious metals before shifting focus to fine jewelry. In 2000, fourth-generation Giulia Cazzola helped establish Fope's first American branch in New York, and the brand opened its current expanded headquarters in Vicenza, where all design and manufacturing still takes place exclusively. Fope listed on the Euronext Growth Milan market in 2016, with approximately 70% of share capital still held by the Cazzola family.

All 18 pieces from "The Golden Now" are scheduled to debut in May 2026. That Fope is still making the case for its own signature techniques, now closing in on its centenary, is not marketing; it is a functional argument about how gold mesh has quietly redefined what it means to put on a bracelet and never feel like you are wearing one.