Tiffany & Co. Opens Southdale Center Boutique, Anchoring Minnesota's New Luxury Wing

The boutique that took longest to arrive finally closed the loop. Tiffany & Co. opened at Southdale Center in Edina on April 4, and the jeweler's arrival marks the completion of the mall's long-gestating luxury wing, part of a multi-million-dollar overhaul intended to revitalize the shopping complex.

The opening means that all eight storefronts in the luxury wing are now occupied and open. In addition to Tiffany and David Yurman, the wing features Burberry, Gucci, Louis Vuitton, Max Mara, Moncler, and Watches of Switzerland.

Simon Property Group, which owns Southdale Center, has been steering a 10-plus-year, $400 million renovation, with plans to open over 50 new stores, including high-end luxury brands like Gucci, Polo Ralph Lauren, and Tiffany & Co. The luxury wing, which sits on the south side of the mall with its own driveway and exterior entrance off 69th Street facing the Galleria, features marble floors, high ceilings, and skylights throughout.

"The opening of Tiffany & Co. and the completion of the luxury wing represent a defining moment for Southdale Center," said Jonathan Murphy, Co-President of North American Real Estate at Simon Properties.

Two of the wing's eight tenants represent a significant shift in the local luxury landscape. Tiffany & Co. and Louis Vuitton are two luxury retailers that long distinguished Edina's Galleria as the preeminent destination for exclusive shopping in the Twin Cities, and both relocated from the Galleria, which sits directly across the street. Their departure transferred considerable retail gravity from one Edina address to another, a realignment that had been in motion since signage for both brands went up on the exterior of Southdale's wing while it was still under construction.

The wing itself had a measured rollout. David Yurman was the first store to open when the luxury corridor debuted in June 2025, with the other designer brands completing their buildouts over the following months. Tiffany, among the last to open alongside Louis Vuitton, carried some of the heavier construction timelines.

Simon, fresh off the Southdale transformation, which reestablished the nation's first enclosed mall as Minneapolis's premier shopping destination, is now applying the same approach to announced redevelopments in Nashville, Denver, and Tampa.

Southdale Center, the first enclosed mall in America, has entered a new era. What opened in 1956 as a suburban shopping experiment now anchors a luxury corridor that, with Tiffany's boutique finally in place, no longer has any gaps left to fill.