G-Star Unveils First Watch and Jewellery Collection with JDM Swiss at Inhorgenta

G‑Star unveiled its first ever watch and jewellery collection in partnership with JDM Swiss Group during its debut presentation at INHORGENTA Munich, marking a deliberate move from denim into everyday lifestyle accessories. WatchPro's May Garland frames the launch as translating G‑Star’s "raw, engineered design language" into timepieces and jewellery that emphasize structure, function and bold urban aesthetics.

The commercial framework for the launch sits in a long‑term global licensing agreement between WHP Global LLC and JDM Swiss Group, FashionUnited reports. Under that agreement JDM Swiss Group will develop, produce and market G‑Star branded watches and jewellery worldwide, targeting both women and men. Stanley Silverstein, Chief Commercial Officer at WHP Global, said, "The introduction of G‑Star to the watch and jewellery sectors is an exciting milestone on our journey to expand the brand into new categories and markets around the world. Partnering with JDM Swiss Group, a leader in the industry, allows us to bring G‑Star's bold style and global appeal to a completely new category."

Product detail centers on three watch families and three jewellery lines named by WatchPro. The CUBE family channels brutalist geometry into architectural statement pieces, the ROVIC family shows visible screws and layered construction, and the CONSTRUCTED family draws on workwear precision and graphic detailing. Watch prices span a stated band of £43 to £148, positioning these models as accessible daily wear rather than collectible mechanicals.

Jewellery is presented as an extension of the same industrial codes. WatchPro lists R‑TAG, FLOATCORE and DUALSHIELD as core families: R‑TAG takes cues from denim back patches and military dog tags; FLOATCORE plays with balanced, floating logo elements; and DUALSHIELD combines contrasting materials such as steel, leather and cord. The coverage specifies stainless steel as the primary jewellery material and describes pieces designed to be layered and lived in, carrying engineered construction and clean lines across categories.

FashionUnited sets out the initial distribution plan: the first collections resulting from the partnership are set to be available from next spring in G‑Star’s own stores and online shop in Europe and the US, with further rollout via wholesale partners, department stores and selected watch and jewellery retailers. The launch comes after WHP Global acquired a majority stake in G‑Star Raw at the end of 2023; FashionUnited notes WHP Global’s portfolio includes Vera Wang, Anne Klein, Isaac Mizrahi and Lotto.

The creative partnership is framed by JDM Swiss Group’s CEO Christian Frommherz: "By combining G‑Star’s iconic and innovative design language with our expertise in developing lifestyle accessories, we have created a collection that is both commercially strong and true." Neither WatchPro nor FashionUnited provide technical specifications such as movement types, production volumes, material provenance or certification details, leaving those buyer‑important points to be confirmed ahead of the spring retail launch. The move signals a strategic expansion of G‑Star’s utilitarian aesthetic into accessories priced and packaged for daily urban wear.