Kendra Scott Names New CFO as Brand Expands Stores and Lifestyle Categories

Kendra Scott named Mike McMullen as chief financial officer on April 9, with McMullen set to begin the role on April 27. He arrives from YETI Holdings, where he spent a decade in the CFO seat, including steering the outdoor goods company through its 2018 public listing. Before YETI, he held senior finance roles at Dell Technologies. His departure from YETI came in February, when Home Depot veteran Scott Bomar succeeded him in that role.

The hire lands as Kendra Scott accelerates across nearly every dimension of its business. The Austin-based company has 20 new store openings planned for 2026, adding to a portfolio that already spans more than 160 locations. It has also pushed into eyewear, through a licensing partnership with Marchon, and footwear, categories that sit alongside a core jewelry business the founder built from $500 and a spare bedroom in 2002.

"I am thrilled to join the team and help build value across the enterprise, ushering in the company's next chapter of growth, influence and impact," McMullen said in a statement.

The expansion with the clearest physical footprint right now is Yellow Rose by Kendra Scott, the Western-inspired sub-brand launched in 2023 that has quickly become one of the company's main drivers of new customers. After opening stores in Austin, Dallas, and Houston, Yellow Rose debuted its first flagship outside Texas in Nashville's 12 South neighborhood earlier this year, at 2212 12th Avenue South inside the Ashwood Building. The space is fitted with reclaimed wood beams sourced from a Wimberley, Texas supplier, burnished leather, antique furnishings, and personal heirlooms including Kendra Scott's father's cowboy hat. A bespoke Hat Customization Atelier and the brand's signature Color Bar anchor the retail floor, while Beau's Bar, named after Scott's horse, introduced the brand's first cocktail program, with drinks drawing on both Texas and Nashville heritage.

That hospitality layer is deliberate. Where Kendra Scott's flagship stores function as jewelry destinations with personalization services, Yellow Rose positions itself as a place to stay, not just shop. The Nashville flagship represents the brand's most concrete step yet into experiential retail that competes on dwell time as much as merchandise.

McMullen's mandate is to put financial structure behind this momentum. Kendra Scott, who founded the company and serves as chief visionary officer, has described the brand's two identities in blunt terms: "Kendra Scott is the city, and Yellow Rose is the church." Translating that dual identity into profitable retail at scale, across jewelry, eyewear, boots, cocktail bars, and 20 new store leases inside a single calendar year, is the work that now falls to the incoming CFO.