National Jeweler honors five family-run jewelers in Retailer Hall of Fame

The jewelry stores that last longest are often the ones buyers trust for the small moments that matter most, from a ring sized just right to a repair handled carefully. National Jeweler’s 2026 Retailer Hall of Fame put that kind of family stewardship front and center, honoring five independent jewelers whose businesses have been passed down through second, third and fourth generations.

Michelle Graff, National Jeweler’s editor-in-chief, welcomed Sean Dunn of J.R. Dunn Jewelers, Amy Greenberg and Elise Greenberg of Greenberg’s Jewelers, and Coleman Clark and Mitchell Clark of BC Clark Jewelers into the Hall of Fame. The recognition has been around since 1989 and is reserved for jewelers who have inspired their peers and made significant contributions to jewelry retailing. In practice, that often means a store has done more than sell pieces: it has become the place where families return for anniversaries, upgrades, repairs and advice they trust.

J.R. Dunn Jewelers traces its roots to 1969, when Jim Dunn and Ann Marie Dunn founded the business as the House of Gems. The couple moved to South Florida in 1978 and reopened as J.R. Dunn Jewelers, now a second-generation, family-owned luxury jeweler based in Lighthouse Point, Florida. The business is also an official Rolex Jeweler, a detail that signals a level of brand confidence and service expectations many watch buyers look for when they want not just a sale, but a long-term relationship with the store behind it.

Greenberg’s Jewelers reaches even further back. Jacob Greenberg opened the first store in Sioux City, Iowa, in 1900, and the company says it remains a three-generation family-owned business. Ray Greenberg took over in 1942, Ann Greenberg joined in 1953, and Amy and Elise Greenberg came aboard in 1985. Today, Greenberg’s operates seven locations across Iowa, Nebraska and South Dakota, a footprint that shows how regional jewelers can grow without losing the local identity that makes them the first stop for everyday service and special-occasion pieces alike.

BC Clark Jewelers, founded in 1892 by B.C. Clark in Purcell, Indian Territory, brought the deepest history of the group. The company says it is Oklahoma’s oldest jeweler, and its family line runs through B.C. Clark Sr., B.C. Clark Jr., Jim Clark and now Coleman and Mitchell Clark. BC Clark’s family history also notes that B.C. Clark bought a jewelry store in downtown Oklahoma City in 1929. Today the business operates three Oklahoma City stores, still anchored in the kind of neighborhood familiarity that can turn a jeweler into a multigenerational institution.