Serena Van Rensselaer turns Flow animals into jewelry for sanctuary benefit

Serena Van Rensselaer has found a way to turn Flow’s most recognizable animals into jewelry that reads less like fan merchandise and more like a small cabinet of modern talismans. The collection draws on the Oscar-winning animated film’s cat, lemur, dog, capybara and secretary bird, then ties every sale to Woodstock Farm Sanctuary, a move that gives the capsule a clear purpose beyond the screen.

That matters because film-inspired jewelry usually lives or dies on versatility. Van Rensselaer’s answer is to keep the reference points compact and symbolic, with rings and pendant necklaces built around creatures that already carry strong visual identities. The cat and capybara are among the characters she has translated into jewelry, and the brand describes the collection as inspired by sound, emotion, instinct and the universal bond between living beings. In practice, that language pushes the pieces toward something wearable well after the credits roll.

The charity component gives the project its strongest argument for purchase. A portion of proceeds from Flow x Serena Van Rensselaer sales goes to Woodstock Farm Sanctuary, the nonprofit rescue and forever home for nearly 300 rescued farmed animals on 135 acres in New York’s Hudson Valley. Founded in 2004, the sanctuary says its work combines rescue, education and advocacy. That kind of destination gives the jewelry a narrative anchor that is harder to dismiss than a standard tie-in collection.

The timing also keeps the line moving beyond its first wave of attention. Flow won Best Animated Feature at the 97th Academy Awards on March 2, 2025, and Van Rensselaer said she plans to add earrings to the collection in time for NY Now in early August. Earrings are the obvious next step if the goal is to broaden the capsule from collector’s pieces into everyday staples, since they can carry the same animal motifs without the commitment of a larger statement pendant or ring.

For a film-linked line to endure, it has to earn space in a jewelry box after the cultural moment passes. Van Rensselaer is betting that small-scale symbolism, plus a tangible benefit for rescued animals, can do that work. The result is a collection that tries to convert admiration for Flow into a purchase that feels both personal and hard to regret.