Tiffany & Co. Opens Beijing Taikoo Li Sanlitun Flagship With Zhang Ziyi

Under a chandelier of colorful petals and beside lamps designed by Louis Comfort Tiffany, the founder's son, Tiffany & Co. cut the ribbon on its new flagship at Taikoo Li Sanlitun in Beijing on March 14, 2026. The opening drew the brand's global house ambassador Zhang Ziyi alongside China house ambassadors Tang Yan and Zhang Ruoyun, and China brand ambassadors Zhong Chuxi, Song Yuqi, Li Yunrui, and Wang Xingyue. Tiffany China president Luan Lan attended, as did Swire Properties retail director Han Zhi, who joined the ribbon-cutting ceremony itself.

The store reads less like a retail floor than a curated exhibition of the house's visual legacy. On the second floor, Michelangelo Pistoletto's "Color & Light" anchors the space, while the petal chandelier overhead is meant to evoke the brilliance of Tiffany's diamond and engagement pieces. Elsewhere, the Diamond Eye art installation and a window display called "Cupid's Arrows," in which golden arrows are arranged into a heart motif, trace the love theme that has run through the brand's identity since 1837. A 1900 Tiffany dogwood lamp and "Endless Blue No. 3" by Chinese artist Wang Xiyao extend what the store positions as a sustained dialogue between art and craft.

The antique jewelry and historic lamp collection carry particular weight as objects: Louis Comfort Tiffany's lamps, produced at the turn of the last century, represent the house's deep roots in decorative arts, and presenting them alongside contemporary installations collapses the distance between archive and storefront in a way that most luxury flagships rarely attempt.

For those unable to reach Sanlitun, Tiffany Archive masterpieces are simultaneously on view at the Beijing SKP boutique and the Shanghai IFC boutique through May 27, 2026, extending the celebration of what the brand describes as nearly two centuries of creativity and craftsmanship.

The Sanlitun opening is part of a deliberate geographic push by Tiffany and parent company LVMH Moët Hennessy Louis Vuitton, which opened Tiffany's first triplex flagship in China at Chengdu's Taikoo Li in 2025. Taikoo Li Sanlitun itself has been reshaped into a concentration of high-profile luxury retail since its origins as a pioneer of neighborhood shopping in China when it first opened in 2008; Dior, Louis Vuitton, Hermès, Loro Piana, Saint Laurent, Alaïa, and Sacai have all debuted flagships in the complex as part of its recent transformation. Tiffany's arrival in that company signals where both the jeweler and the Beijing luxury market currently stand.