Wildlike blends piercing services and fine jewelry retail

Wildlike is betting that the fastest path to fine jewelry is not a case full of rings, but a piercing chair. The concept, founded by Ylang 23’s second-generation owner Alysa Teichman, folds piercing services into jewelry retail so clients leave with a styled ear, not just a purchase, and with a clearer sense of how studs, hoops and new placements will live on the body every day.

That idea now extends beyond Dallas. Wildlike opened a second location at 49 Bond Street in NoHo, a 1,700-square-foot space with three piercing rooms, state-of-the-art sterilization equipment and a lounge area that makes the visit feel more like an appointment than a transaction. The assortment includes pavé diamonds, semi-precious stones and gold emoji studs, a mix that bridges high-jewelry sparkle and the more playful language of piercing culture. Wildlike says most of the offering comes from its own collection, supplemented by other piercing brands.

Teichman has framed the business as a response to how people actually use jewelry now: to mark birthdays, anniversaries, cancer survivorship, breakups and divorces. That emotional role matters in piercing, where the placement itself becomes part of the story. Wildlike says it is built around personal expression, community and the pleasure of choosing jewelry for a new place on the ear, with a piercer-first culture that lets staff drive styling decisions around anatomy and lifestyle rather than forcing a one-size-fits-all look.

The business also carries a serious family pedigree. Teichman’s father, Charles Teichman, emigrated from France in 1979 after his family survived the Holocaust, later worked in costume jewelry and, with Joanne Teichman, opened the Dallas jewelry business in 1985 at Galleria Dallas. That lineage helps explain why Wildlike feels less like a novelty concept than an evolution of an established jewelry house: it keeps the intimacy of a family jeweler while borrowing the immediacy of body art.

Teichman launched Wildlike in 2021 with a $530,000 SBA loan, generated $3 million in first-year sales and later secured a second $1 million SBA loan to keep building the brand. The market is no niche, either: body-piercing jewelry is valued at more than $8 billion and is projected to approach $11 billion by 2031. Wildlike’s use of implant-grade and mostly 14-karat gold jewelry gives the category the material credibility luxury buyers expect, while the service model lowers the barrier to entry. For a customer deciding between another pair of studs and a more personal investment, that combination is the point.