Pomellato's 2026 Women's Day Campaign Confronts Economic Abuse and Hidden Chains

For its ninth consecutive International Women's Day campaign, Pomellato released "The Price of Freedom," a choral video that dispensed with the language of luxury entirely and instead confronted what the brand calls the hidden chains of economic abuse: a form of gender-based violence that controls without leaving marks.

The campaign, released via press release on March 5, 2026, built its framework on research commissioned by Pomellato and conducted by SDA Bocconi School of Management, which identified three recurring patterns through which economic violence operates. The first is restriction, when access to money, accounts, and decision-making is limited or monitored. The second is sabotage, when study, work, time, or opportunities are deliberately undermined to prevent independence. The third is exploitation, when a woman's resources, income, or labor are used to reinforce an unequal balance of power. These patterns, the campaign notes, rarely arrive as isolated incidents; they accumulate as sustained behaviors that normalize dependence and make leaving increasingly difficult.

"Economic violence is invisible, but its impact is devastating," said Sabina Belli, CEO of Pomellato. "When a woman loses her economic freedom, she loses the power to choose her own life. Financial independence is dignity. It is the foundation of true freedom."

The video itself assembled a wide cast across culture, sport, entrepreneurship, and civil society. Jane Fonda leads the film, according to Hello! Luxe coverage, joined by actors Kerry Washington and Michelle Monaghan, Italian cinema talents Benedetta Porcaroli and Isabella Ferrari, model and mental health advocate Amelia Gray, entrepreneur Sara Nuru, and Japanese volleyball captain Mayu Ishikawa. National Jeweler's coverage of the same campaign also places Mariska Hargitay, Laura Harrier, America Ferrera, athlete Mattia Furlani, and neuroscientist Gianvito Martino in the film alongside Belli herself.

The campaign's messaging does not soften its argument for elegance. Economic abuse, as Pomellato frames it, often begins disguised as care or protection before evolving into confinement. The tension the video holds at its center is a precise and uncomfortable one: where support becomes dependence, and care becomes control.

Beyond the film, Pomellato continues its longstanding financial support of organizations working directly with survivors. Hello! Luxe noted the brand's ongoing relationship with CADMI, the Casa di Accoglienza delle Donne Maltrattate, as well as FreeFrom, a partner of the Kering Foundation.

For a house whose identity is bound to the craft of fine jewelry, the campaign is a deliberate act of reframing what luxury means. As Hello! Luxe put it, financial independence is not simply about money; it is about dignity, agency, and the freedom to shape your own future. Nine years into this annual commitment, Pomellato is making the argument that the most significant thing a piece of gold jewelry can represent is not adornment, but autonomy.