Chanel’s Coco Crush returns with Wang Yibo, Leah Dou, new choker
Chanel’s Coco Crush added a white- and yellow-gold choker as Wang Yibo and Leah Dou returned for “Find Me,” a push toward tighter, mixed-metal layering.
Chanel brought Wang Yibo and Leah Dou back for Coco Crush with a new supple choker that moves the line deeper into close-to-the-body jewelry. The campaign, titled “Find Me,” was shot at Chateau Marmont in Los Angeles and ties the collection’s romantic mood to Chanel’s “magic of unexpected encounters” message as the house times the launch around China’s Qixi Valentine’s Day, which falls on August 19, 2026.
The new necklace is the clearest sign that Chanel wants Coco Crush to read as more than a ring story. Chanel says the line is built around the quilted motif, an emblem of the house since 1955, and describes the collection as shaped by rounded angles, sharp incisions and smooth contours. The current U.S. necklace offering now includes a supple short necklace and a supple choker, with the choker listed in 18K yellow gold at $33,050 and in 18K beige gold at $33,700. A white-gold diamond supple choker is listed as well, and Chanel’s online Coco Crush pages show 116 products in some regional markets, underscoring how broad the assortment has become.
That breadth matters because Coco Crush has long been one of Chanel’s most usable fine-jewelry lines, built to be worn solo or layered. The brand’s color range is now a key part of the styling message: beige gold, yellow gold and white gold, with or without diamonds. In practice, that turns the collection into a mixed-metal wardrobe rather than a single signature piece, and the new choker pushes the story toward chokers and short necklaces that sit high on the neck and stay visible.
The casting sharpens that signal. Wang Yibo also appeared in last year’s Coco Crush campaign, while Leah Dou was named a Chanel Coco Crush ambassador in 2025. Chanel had already framed Coco Crush through a Chinese-market story of meaningful encounters, and the return of both faces keeps that Asia-facing narrative in place while the jewelry itself gets more assertive. For 2026, the commercial direction is clear: mixed metals, tighter necklines and stackable luxury are moving from styling idea to sales category, with Coco Crush at the center of it.
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