Mejuri expands into steel with bold, accessible jewelry pieces

Steel gives Mejuri a sharper, more accessible way to speak the language of layering. The Toronto-based brand unveiled its first steel collection on Monday, June 22, 2026, and the move matters because it lets Mejuri push scale and shape without pushing buyers into precious-metal pricing, with pieces ranging from $98 to $168.

The collection includes Billie hoops, Gia drop earrings and Lulu drop studs, all rendered in gold finished steel. That material choice changes the mood of the jewelry immediately: steel reads cooler and more architectural than gold, but it also offers the kind of durability that makes sense for pieces meant to be worn into the ground, not saved for occasion-only rotation. Mejuri says steel allows it to create “larger, bolder pieces” while keeping the line hypoallergenic, water-resistant and durable, a useful combination for shoppers who want more visual impact in a stack without stepping too far up the price ladder.

Founder Noura Sakkijha called steel the “right material at the right moment,” and the timing is easy to read. Gold prices have risen, and buyers have become more intentional about what they add to their jewelry boxes. In that environment, steel is not a downgrade so much as a recalibration. It gives Mejuri room to offer bulkier silhouettes and mixed-metal experimentation at a lower entry point, which could encourage customers to build bigger stacks rather than stop at one signature piece.

The shift also fits neatly into Mejuri’s growth story. Sakkijha and Majed Masad founded the company in 2015, then introduced a weekly Drop Model in 2016 that turned newness into part of the brand’s rhythm. By 2021, Mejuri said roughly 40 percent of its customers were repeat buyers and that it had sold more than 1.4 million pieces. That same year, it also introduced its most expensive piece at the time, a $4,800 diamond rivière tennis necklace, underscoring how far the brand could stretch between everyday jewelry and high jewelry ambition. Steel extends that range again, but in the opposite direction, toward a more open, more stackable kind of luxury.