Rembrandt Charms launches charity collection for layered charm stacks

Rembrandt Charms widened its charm business into philanthropy with Charms That Give Back, a 20-piece collection launched June 24 that is built for collectors who like to layer meaning as much as metal. A portion of proceeds from select charms will go to charitable organizations tied to cancer research, children’s health, military and first responder families, adaptive sports, autism advocacy, animal welfare, hunger relief, Alzheimer’s research and disaster relief.

The mix is designed to stack visually and emotionally. The charms come in sterling silver, gold-plated sterling silver, 10-karat yellow gold, and 14-karat yellow and white gold, and Rembrandt is selling custom trays in 8-, 12-, 16- and 26-piece options. That packaging places the collection squarely in the personalized-layering mood that has pushed charm jewelry back into the center of the conversation, where a necklace or bracelet is assembled one talisman at a time.

Named beneficiaries include the Cancer Research Institute, the Breast Cancer Research Foundation, amFAR: The Foundation for AIDS Research, the Fisher House Foundation, the SPCA and Feeding America. In charm form, those symbols do more than identify a cause; they turn fundraising into something wearable, small enough to slip into a mixed-metal stack and specific enough to carry a personal story.

Eric Lux, president of Rembrandt Charms, said the initiative is meant to let consumers wear symbols of the causes they care about while helping support organizations making a difference. The Buffalo, N.Y., company was founded in 1970, says it is family-owned, manufactures in the United States and Canada, and describes itself as the creator of the world’s largest charm collection in silver and gold, backed by a Lifetime Warranty. It has also invited nonprofit organizations to explore partnership opportunities and customized fundraising programs, extending the collection beyond retail into a broader fundraising model.