Nikos Koulis opens first international boutique in Paris

Nikos Koulis opened his first international boutique at 26 rue Boissy d’Anglas in Paris, placing the Greek house inside Village Royal at the corner of Hermès on Faubourg Saint-Honoré. The boutique opened on June 25, 2026, and marked a fourth retail address for the maison, which already had stores in Athens, Mykonos, and Paros.

The Paris move came roughly 12 years after Koulis opened his first standalone store in Mykonos, a useful measure of how deliberately the brand has expanded. Founded in Athens in 2006, the maison still anchors its work in the Greek capital, where its atelier remains. That base matters because Koulis has never positioned the label as a generic international luxury house. He has built it around rare stones, precise craftsmanship, minimal form, and maximum presence, a formula that reads as much like sculpture as it does jewelry.

Paris gives that language a harder test. Koulis described the city as a satellite in his universe, and the opening as a creative step rather than a simple tally of store count. In a market like Paris, where clients know the difference between restraint and absence, the distinction is crucial. Koulis is not importing a logo and a display case so much as asking whether a distinctly Greek aesthetic, sharpened over nearly two decades, can hold its own in one of jewelry’s most exacting capitals.

The brand has already shown how it thinks about physical space. In Mykonos, Stage Design Office created a boutique inspired by the maison’s austere emblem and Cycladic references, using large stone slabs, a vintage wood door, preserved arches, cast-iron displays, and white marble surfaces. The result was less a conventional retail room than a built environment for the jewels themselves. That same visual discipline appears to guide Paris, where the brand’s boutique archive and contact pages now list the city alongside Athens, Mykonos, and Paros, signaling a permanent network rather than a seasonal outpost.

For Koulis, the Paris address sharpens the maison’s identity instead of diluting it. The boutique places Greek materials, Greek restraint, and Greek craftsmanship in front of a clientele that has seen every idiom of luxury, and that is precisely what makes the opening matter.