Ekaraa's Classique Collection Brings Refined Solitaires and Tennis Bracelets to Everyday Wear

Classique focuses on essential jewellery pieces," says Mehul Jain, founder of Ekaraa. It's a sentence that sounds simple until you stand in front of what that simplicity actually requires: diamonds selected for brilliance and character, balanced proportions across a solitaire ring, a tennis bracelet with the kind of fluid set that sits flat against the wrist without ceremony. The Classique collection is Ekaraa's answer to a question more fine jewellery brands should be asking: what do you reach for every morning, without thinking, because it simply belongs there?

The pieces at the core

The Classique line focuses on precision of form and balanced proportions; diamonds are chosen for their brilliance and character, not just their size. These are elevated everyday wear essentials with a clean, refined, and contemporary aesthetic. The collection spans solitaire rings, stud earrings, tennis bracelets, tennis necklaces, and fine chains, all conceived for daily wear and easy layering. The range is explicitly not a capsule of novelties — it is, as Jain puts it, "the foundation of a jewellery wardrobe."

Where the Classique collection earns its credibility is in its resistance to the obvious. The design language here is pared back rather than plain. Ekaraa houses three distinct collections: Classique, Prêt, and Heirloom, each with a different design language. The Classique line prioritises precision and balanced proportions, landing as elevated everyday essentials with a clean and contemporary aesthetic. The Prêt line introduces more playful designs with coloured diamonds and gemstones. The contrast matters: Classique is the spine of the wardrobe, the rest is expression built on top of it.

The art of refining the basics

The most illuminating thing Jain says about the collection is not about the solitaires at all — it is about eternity bands. "People often wonder how different an eternity ring can really be," he says. "But when you look closely, you realise the beauty lies in the details. Even within something as simple as an eternity band, we might show 20 different designs — different diamond shapes, sizes and profiles. The idea is to offer depth and variety within timeless pieces."

Twenty variations on a single form. That is not a marketing claim; it is a design commitment, and it points to the methodology behind the whole collection. The difference between a solitaire ring that feels like furniture and one you never want to take off often comes down to profile depth, girdle thickness, how the prongs sit relative to the shoulder. These are the decisions most buyers never see but always feel.

Ekaraa works with both lab-grown and naturally mined diamonds, paired with ethically sourced emeralds, sapphires, rubies, and rare pink diamonds. For the Classique line specifically, the focus is diamonds chosen for brilliance and character — a standard that, if consistently applied across the range, addresses one of the most common frustrations with minimalist fine jewellery: pieces that look right on the tray but lose their presence on the hand.

Who is buying differently now

Jain's commentary on the changing shape of the Indian jewellery buyer is worth holding onto. "Earlier jewellery purchases were often family decisions. Today younger customers are far more independent. They come in, see something they like and buy it. Some prefer minimal pieces they can wear every day, while others want statement designs. Jewellery today is not just about intrinsic value — it's also about expressing personal style."

As India's fine jewellery landscape grows more nuanced, a new generation of brands is rethinking what luxury means to the modern buyer. Ekaraa, founded by Mehul Jain, positions jewellery not as occasion-bound ornamentation but as a personal, expressive language. The Classique collection is the clearest expression of that position: the idea that a tennis bracelet or a solitaire stud is not a gift reserved for milestones, but an object you own because it suits how you move through the world on an ordinary Tuesday.

The Ekaraa customer is described as confident, curious, and expressive. She respects tradition but doesn't feel bound by it. She is someone who celebrates milestones on her own terms, whether it's a promotion, a personal achievement, a big life occasion, or even a moment of self-love. The Classique collection addresses her at the quieter end of that spectrum: not the milestone piece, but the one she wears every day until the milestone arrives.

The Mumbai flagship: experience as the product

The Classique launch coincides with a significant physical expansion. The Ekaraa flagship store is located at 81 Crest on Linking Road, Santacruz West, and spans 6,700 square feet, serving as both the brand's debut retail space and its global headquarters. Jain's stated belief is that "jewellery retail should be about experience rather than transaction" — and the store has been built to make that literal.

The flagship has been built as an experience-led retail space that encourages slow discovery. The layout flows through clearly defined zones, balancing openness with intimacy, and allowing each collection to reveal itself naturally. Bespoke furniture, refined finishes, and select marbles sourced from Italy and Hong Kong are layered with handcrafted details. The façade and showroom come alive through cylindrical 3D LED installations, L-shaped LED screens, and a large-format digital display inspired by Times Square, showcasing diamonds, fashion films, and brand narratives in motion.

Inspired by the diamond's four Cs — cut, colour, clarity, and carat — Ekaraa builds its own four Cs as core values: Craftsmanship, Customisation, Creativity, and Credibility. Services include private consultations, a discreet try-at-home concierge, and a deeply collaborative approach to customisation for both bridal and non-bridal jewellery. For a collection like Classique, where the differences between designs are often subtle — a princess cut versus an oval, a four-prong versus a bezel — the ability to try pieces at home or work through options in a consultation rather than a rushed transaction changes how the final decision feels.

What to know before you go

Pricing across the Classique collection is available on request, in stores. That is not unusual for fine diamond jewellery in this category, where metal weight, diamond grade, and setting complexity vary meaningfully between pieces. Mehul Jain brings nearly 20 years of experience in the diamond jewellery industry to the brand, which suggests the pricing conversation, once you have it, will be grounded in genuine expertise rather than a script.

What Ekaraa has not yet published are specific carat weights, metal types, or clarity and colour standards for the Classique line. For buyers who care about provenance — and given the brand's stated ethical foundation, they should — those are questions worth raising during a consultation. Ekaraa's commitment to its material philosophy is reflected in its use of both lab-grown and natural diamonds, paired with ethically sourced gemstones, positioning it as an atelier with a strong ethical foundation. Whether that foundation extends to certification details, Kimberley Process compliance documentation, or independent grading reports for individual stones is something the brand has room to be more explicit about as it grows.

The Classique collection represents a considered first statement from a brand that has thought carefully about what "everyday fine jewellery" should actually mean — not as a price category, but as a design discipline. The real test, as with any minimalist line, is whether the details hold up at close range. On the evidence of Jain's approach to something as seemingly routine as an eternity band, the answer is likely yes.