Damson Idris unveils bespoke Oscars brooch with hidden F1 engraving, tribute to his mother

Damson Idris turned his Oscars brooch into a private code. The bespoke Didris piece carried a hidden F1 engraving and centered on a marquise blue diamond, making the jewel as much a memory object as a red-carpet statement.

Idris wore the brooch at the 98th Academy Awards at the Dolby Theatre at Ovation Hollywood, where the one-of-one piece anchored a broader Didris look that also included a signet ring with emerald, a baguette ring with tourmaline and a solitaire ring with tourmaline. The brooch itself took shape over the final two months before the ceremony, a compressed design schedule that ended with London-based craftsman Theo Ioannou completing what Chip Longenecker described as his final project for the brand. JCK described the centerpiece as a 7-carat marquise blue diamond surrounded by 42 diamonds, while another account put the center stone at 7.41 carats.

The emotional center of the piece was even more specific. Idris designed the brooch as a tribute to his mother, Silifat Idris, whose work in the jewelry business in London shaped his own eye for fine jewelry. Reports say she bought and sold gold during his childhood, giving the Oscar jewel a family history that runs deeper than spectacle. Idris said he made the piece specifically for the night, and the hidden F1 detail tied the jewel to the racing world that has defined his current public profile.

That is the larger lesson in this brooch: luxury personalization is moving away from loud initials and obvious monograms toward concealed symbols, interior engravings and one-off stones with private meaning. DIDRIS, which launched in 2025, has built its identity around legacy and craftsmanship, hand-selecting artisans and collaborators around the world to make pieces that honor where you have been and where you are going. In practice, that kind of storytelling can scale down neatly for consumers shopping beyond the Oscars, whether through an engraved pendant back, a family motif inside a ring shank or a birthstone hidden under a setting.

The brand’s early momentum has come from exactly that mix of intimacy and visibility. Idris used his PlayStation 5 handle as the company name, Brad Pitt wore a Didris wide ring with diamonds to an F1 premiere in London in June 2025, and Tyler, the Creator helped bring the label to a wider audience. For a young house, the message is clear: the most compelling statement piece may be the one that reveals its meaning only to the person wearing it.