Elizabeth Buenaventura turns online harassment into symbolic jewelry line
After a viral World Cup mix-up triggered harassment, Elizabeth Buenaventura answered with EB Connection, a line of handmade New York jewelry built as modern amulets.
A viral World Cup TikTok wrongly pulled Miami designer Elizabeth Buenaventura into online harassment within hours of the Mexico-Czechia match on June 24. Her response was not a public apology tour or a rebrand, but EB Connection, a symbolic jewelry line that turns disruption into objects meant to signal unity, protection and belonging.
The collection is handmade in New York City and sits in an accessible fine-jewelry range rather than the far end of luxury. Bond Studs are priced at $190, Synergy Earrings at $390, Embrace Huggies at $235 and Continuity Earrings at $290, while the Unity Knocker Earrings are described by the brand as symbolizing strength, connection and community. The label describes EB Connection as “the link that connects us all,” and says the line draws on life’s journeys, celebrations and symbolism.
Buenaventura’s own background helps explain why those themes feel personal rather than market-tested. She was born in Connecticut, raised in Santiago de Chile, lived in New York City for 11 years and now lives in Miami. On her about page, she describes her jewelry as “modern amulets” that help, guide and protect, language that places the line closer to talismanic adornment than decorative trend piece.
That emotional register was already part of her brand language before the harassment. In 2024, Buenaventura collaborated with Diamond Tales on an intimate Miami event centered on women sharing stories and celebrating life’s journeys, a setting that matched the connection-first logic now built into EB Connection. The pieces read like wearable shorthand for that ethos, especially the Synergy Earrings and Unity Knocker Earrings, which make relationship and community the point of the design rather than a byproduct of it.
The timing also lands in a year when World Cup clips have been capable of sparking swift public backlash. A separate June 2026 episode involving a South Korean influencer and a racist gesture captured behind her showed how fast a brief video can become a referendum on conduct, accountability and who gets misidentified in the crossfire. Buenaventura’s answer was to make jewelry that carries identity more carefully: pieces that do not chase virality, but offer a private, intimate counterweight to public hostility.
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