Holiday Market Boosted Small Businesses, Shoppers in Round Valley
DJ Vance’s Holiday Market brought local vendors and holiday shoppers to American Legion Post 30 in Springerville on December 12 and 13, creating a concentrated opportunity for seasonal sales and community connection. The two day market offered affordable vendor spaces, practical amenities, and highlighted the role of local events in supporting Round Valley small businesses and the rural economy.
On December 12 and 13 the American Legion Post 30 at 825 E. Main St. in Springerville hosted DJ Vance’s Holiday Market, a two day shopping event that gathered local makers and merchants for the holiday season. The market ran from 10:00 a.m. to 4:00 p.m. each day, with vendor set up beginning at 8:30 a.m. Organizers provided one eight foot table and two chairs with a vendor fee of $40 for both days, and offered an extra table for $5. Vendors were asked to pay in advance and to direct vending questions to DJ Vance at (602) 717 5060.
The event appeared on the Springerville Eagar Chamber community calendar as a featured December event supporting small businesses and holiday shoppers in the Round Valley area. For many rural vendors, seasonal markets like this concentrate scarce foot traffic into a short window, boosting sales and visibility in ways that regular retail options cannot always achieve. Affordable booth fees and included amenities can lower barriers for home based entrepreneurs and crafters who rely on these opportunities to supplement household income.
These community gatherings also carry public health and equity considerations, particularly in winter months when respiratory illnesses circulate more widely. Markets in shared indoor spaces require attention to ventilation, spacing and hygiene practices to protect vendors and visitors alike. For underserved areas such as parts of Apache County, accessible local markets reduce travel burdens for shoppers and vendors who otherwise face long distances to larger commercial centers, helping circulate money within the county and strengthening informal support networks.
Local leaders and organizers can view this market as a model for balancing economic support with community wellbeing. By keeping vendor costs modest and concentrating promotion through the chamber calendar, the market amplified small business reach while creating a social space for Round Valley residents during the holidays. For vending details or questions about future events contact DJ Vance at (602) 717 5060.
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