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Frida Fest celebrates Latino heritage, family pride in Highlandtown

Highlandtown’s Casa de la Cultura turned into a vivid Latino showcase, with Frida Kahlo art, food and family programming anchoring the neighborhood’s identity.

Sarah Chen··2 min read
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Frida Fest celebrates Latino heritage, family pride in Highlandtown
Source: wmar2news.com
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Butterfly wings, Frida Kahlo-inspired artwork and the smell of tacos and pupusas filled Casa de la Cultura on Gough Street as Highlandtown marked the third annual Frida Fest, a free evening celebration that turned one block into a statement about who lives here and what the neighborhood values.

The event ran from 5 p.m. to 9 p.m. Friday, May 1, inside the Latino cultural center at 3403 Gough St., where organizers layered face painting, cultural attire, music and public art into a single space. The result was less like a typical festival and more like a neighborhood showcase, with families moving from one display to another as the building became a visible expression of Latino heritage in Baltimore.

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AI-generated illustration

Alejandra Martinez, who led the event, said Kahlo remains a lasting influence and said the festival gave children in the neighborhood a way to see pride in roots that connect them to Mexico, El Salvador, Colombia and other places across Latin America. That message carried extra weight in Highlandtown, a community that is about 15% Hispanic and has long been one of Baltimore’s most recognizable Latino enclaves.

Casa de la Cultura opened in August 2022 after Nuestras Raices transformed a former parsonage on Gough Street into what it calls a House of Culture. The space has become a home base for the organization’s year-round work, which Angelo Solera said is centered on preserving and educating around cultural richness. Nuestras Raices says its mission is to reconnect Hispanic and Latino U.S.-born children and parents to native culture and heritage through educational, artistic and cultural programs.

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Source: baltimore.org

Solera pointed to free youth offerings that continue beyond festival night, including sports, dance, capoeira and Afro-Latino music. Those programs depend in part on outside support, including a $25,000 grant Nuestras Raices received from the Baltimore Children and Youth Fund’s President’s Fund in December 2023. BCYF was established in 2020 and is financed by a dedicated Baltimore City property tax of three cents for every $100 of assessed value.

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Photo by Los Muertos Crew

Frida Fest also landed at a moment when immigration enforcement fears have sharpened across the region, giving the celebration a deeper emotional edge for families looking for a place that feels unmistakably theirs. In Highlandtown, Casa de la Cultura has become that place, and Frida Fest showed how a single building can hold art, language, memory and daily community life at once.

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