Adams Outdoor Advertising Acquires Digital Billboards in Bamberg, Barnwell

Willis Jolly launched Jolly Digital Media during the 2008 economic crash, placing digital billboard faces at the center of downtown Barnwell and downtown Bamberg, South Carolina. On March 27, 2026, Adams Outdoor Advertising announced it had purchased both faces, folding them into a national out-of-home network headquartered in Lansing, Michigan.

The two displays occupy high-visibility downtown positions. The Barnwell unit stands at a signalized intersection where it faces oncoming traffic along a key travel route. The Bamberg display sits in the center of town. Jolly Digital Media's local advertising packages ran from $200 per month at the entry level to $750 per month at the top tier, a local rate structure that will give way to Adams' pricing as the company integrates both faces into its regional inventory.

"These billboards occupy prime locations at the heart of both communities," said Kevin Jones of Adams Outdoor Advertising.

Under South Carolina law, any billboard visible from a state-maintained road requires a permit from the South Carolina Department of Transportation. SCDOT's Low Country Region, which covers both Bamberg and Barnwell counties, handles outdoor advertising permitting along that corridor; Nikki Amaker serves as the regional contact overseeing permits for both markets. Billboard operators in South Carolina must also satisfy any local county ordinances, meaning Bamberg County's zoning framework and Barnwell County's land-use rules apply alongside the state-level permit process.

The acquisition is Adams' second in central South Carolina this month. On March 17, the company purchased one static billboard and one digital billboard from Fairey Motor Company in Orangeburg, extending a footprint that now stretches across Barnwell, Bamberg, and Orangeburg counties. Adams framed the paired acquisitions as part of a deliberate strategy to build "reliable, high-frequency coverage across central parts of the state."

Market leaders Liz Ware and Brandie Hayes are credited with driving regional growth that brought the Jolly Digital Media deal to close. Rich Zecchino and Derek Arsenault are cited by Adams for their efforts in completing the transaction.

The digital faces allow advertisers to rotate messages in real time, swap creative quickly, and run time-sensitive promotions or community announcements, capabilities Adams says give the format a practical edge over traditional static boards for local businesses and regional advertisers alike.