Bernalillo County offers discounted Uber rides for Pride weekend
Bernalillo County’s Pride weekend Uber discount began Wednesday, with $10 off two rides and 1,500 rides available first come, first served.
Bernalillo County rolled out discounted Uber rides for Pride weekend as Albuquerque prepared for one of its busiest annual celebrations. The Take a Ride on Us program started at noon Wednesday, June 10, and gives riders up to $10 off two trips when they enter PRIDE26 in the voucher section of the Uber app. The offer runs through midnight Sunday, June 14, and it is limited to 1,500 rides, first come, first served.
The county’s pitch is straightforward: get people home safely after parade crowds, downtown gatherings and late-night Pride events without forcing them to worry about parking, traffic or driving after drinking. The discount does not apply to Uber Eats or to driver tips, so the benefit is tied only to passenger rides. For a weekend built around heavy foot traffic and long hours out in public, the program turns a familiar rideshare app into a direct safety tool.
The promotion also fits into a longer county effort. Bernalillo County says Take a Ride on Us launched in 2017 and has provided more than 61,000 safe rides in the Albuquerque metro area since then. That history matters because it shows the program is not a one-off gesture for Pride, but part of a broader impaired-driving prevention strategy that the county has carried into holidays and special events.
The timing lines up with a packed Pride calendar. Albuquerque Pride’s 2026 parade is set for Saturday, June 13, with a 10 a.m. kickoff and a route along Central Avenue from Wellesley Drive to San Mateo Boulevard. PrideFest 2026 is also scheduled for June 13 at Civic Plaza. Albuquerque Pride Board President Raymond Sierra Lopez said this year’s parade would be the largest in the organization’s history, with more than 150 registered participants, a scale that helps explain why safe transportation is getting so much attention.
The ride offer was announced as part of a public-private partnership that includes Bernalillo County Department of Behavioral Health Services, Glasheen Valles and Inderman Injury Lawyers, Sandia Resort & Casino, the New Mexico Department of Transportation and Cumulus Media Albuquerque. Together, the partners are treating a celebratory weekend as a public-safety challenge as much as a festival, betting that a small fare break can help keep more cars off the road when the crowds are largest.
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