KOB photographer Richard Estrada signs first children's book in Albuquerque
KOB photographer Richard Estrada signed his first picture book in Albuquerque, bringing a traditional Native American story and a lifelong art path to Page 1 Books.

A familiar KOB photographer stepped from behind the camera and into children’s literature as Richard Estrada signed copies of The Challenge at Page 1 Books on Eubank, giving Albuquerque readers a chance to meet a storyteller many already know from Balloon Fiesta coverage. Page 1 Books described the title as Estrada’s first published picture book, and the 30-page hardcover adapts a traditional Native American story.
The signing ran from 11 a.m. to 3 p.m. at 5850 Eubank Blvd. NE in the Mountain Run Shopping Center, placing the event inside a store that calls itself Albuquerque’s largest locally owned and independently operated bookstore. The setting gave the book launch a distinctly local frame, with one of Bernalillo County’s independent literary spaces hosting a work aimed at younger readers and the adults who buy for them.
Estrada’s route to the book reaches back far from New Mexico. AuthorHouse says his interest in art began in Italy, where he graduated from Vicenza American High School and learned photography. He later studied fine arts at the University of New Mexico, where he continued to practice photography, a background that helps explain why The Challenge blends visual storytelling with written narrative.
In Albuquerque, Estrada is best known as Steve Stucker’s photographer at Balloon Fiesta, a role that has made him a recognizable part of local television and community events. KOB previously reported that Stucker and Estrada logged 4,000 miles during Stucker’s Thank You New Mexico Tour, underscoring how often Estrada has been on the road documenting New Mexico life for viewers across the metro area.
That public-facing work gives The Challenge added meaning. A children’s book shaped by a photographer’s eye can do more than entertain, it can widen the range of stories available to local children and show aspiring creators that a visual career can grow into print, illustration and authorship. For families, schools and young artists in Albuquerque, Estrada’s debut adds a homegrown title to the shelf and a familiar local name behind it.
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