Allen council to consider golf simulation business on Bethany Drive
Dynamite Performance Golf wants 6,500 square feet on Bethany Drive, and Allen's June 23 vote will test how far the city will go on entertainment uses in industrial space.
A proposed golf simulator on Bethany Drive is becoming a small but revealing test of Allen’s land-use direction. Dynamite Performance Golf wants to lease about 6,500 square feet at 105 W. Bethany Drive, Suite 130, in a building city documents describe as zoned for light industrial use. Because Allen treats the operation as a gymnastics or sports training facility, the business needs a specific use permit before it can open.
The Allen Planning and Zoning Commission already recommended approval at its June 2 meeting, sending the request to Allen City Council for final action. Council members are scheduled to take it up June 23, when they will meet at 6 p.m. for a work session and at 7 p.m. for the regular meeting. The same agenda also includes a state-mandated amendment to the Allen Land Development Code tied to the city’s notification process, adding another layer of public review to what might otherwise be a routine zoning matter.
Allen’s own development rules explain why the request is going before elected officials. Projects that fit within existing zoning can be reviewed by staff for compliance with the Allen Land Development Code, but cases that do not fit, or that need special approval, move into the public hearing process. The city’s planning pages say those hearings are held before the Planning and Zoning Commission and City Council, giving residents a chance to weigh in before a use is approved.
The decision also hints at how Bethany Drive is evolving as a commercial corridor. Allowing an experience-driven business such as a golf simulator in a light-industrial building could broaden the range of tenants that can occupy similar spaces, especially in a city where vacant or underused properties are increasingly being matched with niche recreation and training uses. It also raises the practical question of how much customer traffic, parking demand and turnover Allen is willing to absorb in everyday retail and industrial corridors.
The broader planning backdrop is Allen’s rapid growth. U.S. Census Bureau estimates put the city’s population at 113,447 on July 1, 2025, while Allen’s community page lists 109,039 for 2021-2022 and identifies the city as one of the 10 largest in Collin County. That growth is also driving Allen 2045, the city’s long-range comprehensive plan update, which began in 2024 and is being shaped through resident, stakeholder and staff feedback as officials try to keep pace with changing conditions.
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