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CJ Cup Byron Nelson to remain in McKinney through 2030s

McKinney locked in the Byron Nelson through 2030, with a possible run to 2033, after the 2023 tournament generated $80.93 million and more than 142,000 visits.

Sarah Chen··2 min read
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CJ Cup Byron Nelson to remain in McKinney through 2030s
Source: communityimpact.com

McKinney has wagered that the CJ Cup Byron Nelson is worth more than a week of fairways and television cameras. The tournament is now set to stay at TPC Craig Ranch through 2030, with an option to extend to 2033, giving the city a long runway to cash in on hotel nights, restaurant receipts and national exposure while also carrying public costs tied to police, fire and infrastructure support.

The McKinney City Council approved the five-year agreement in October 2025, locking in an event that moved to the city in 2021. Under the deal, McKinney will continue providing public safety services and is expected to invest up to $500,000 in infrastructure improvements for every $10 million Invited Clubs spends on course upgrades. One local report said the package also includes $425,000 a year from the city and the McKinney Community Development Corporation, with 5% annual increases and a $1.5 million CDC grant.

AI-generated illustration

For city leaders, the payoff test starts with the numbers. An economic impact study found the 2023 tournament generated $80.93 million in total local output and supported 372 jobs. A separate report said attendance topped 142,000, with 85% of fans local, 8% from out of state and 7% from elsewhere in Texas. That mix matters because the biggest gains go to the businesses that can turn a tournament crowd into spending, including hotels, restaurants, transportation services, retail stores and the service workers who handle the surge.

Data visualization chart
Data Visualisation

The event also carries a charitable legacy that gives it more staying power than a typical sports stop. The Salesmanship Club of Dallas has hosted the Byron Nelson since 1968, and the club says the tournament has raised more than $195 million for Momentous Institute. Founded by the club in 1920, Momentous Institute says it serves more than 5,500 children and family members each year through mental health services, education and professional training.

That dual identity, part charity drive and part tourism engine, is why McKinney continues to invest. Visit McKinney has set aside annual promotion money for the tournament, and the city says the event has brought national television coverage and millions in economic impact since the move from Dallas. The 2023 total was also a sharp jump from 2022, when the tournament generated $55.4 million in economic impact.

The next CJ Cup Byron Nelson is scheduled for May 20-24, 2026, at TPC Craig Ranch. For McKinney, the benefit is not just another week on the PGA TOUR calendar. It is a long-term claim on one of North Texas’ most visible annual events, with the gains and obligations now written into the city’s books through the 2030s.

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