Cold Stone Creamery, Wetzel's Pretzels to Open Shared Location Near Plano

Ice cream and fresh-baked pretzels don't typically share a counter, but the new combined Cold Stone Creamery and Wetzel's Pretzels at 3204 E. Hebron Parkway in Carrollton is putting both under one roof when it opens April 5, backed by a buy-one-get-one-free promotion and a slate of family-friendly activities.

The shop occupies Suite 350 in a retail strip that sits just inside the Carrollton city line near the Plano border, placing it squarely in the path of the families and commuters who regularly cross between both cities along Hebron. Cold Stone will prepare its signature creations on a frozen granite countertop, with toppings that include candy, brownies, nuts, and fresh fruit. Wetzel's handles the savory side: fresh-baked options include Sinful Cinnamon, Almond Crunch, and Jalapeño Cheese Melt, with pretzel bits and hot dogs rounding out the menu.

The pairing isn't a novelty in quick-serve food. The same Cold Stone-Wetzel's co-branded format has been rolling out across Sun Belt markets, including San Antonio, and as far as Dover, Delaware, where a franchisee who already operated a Cold Stone added Wetzel's specifically to cover the snack gap between lunch and dinner. On Hebron Parkway, the arrangement follows the same logic: one lease capturing two menus, two customer bases, and foot traffic that neither brand alone would generate as efficiently.

The new shop enters a corridor that already has at least one established dessert draw. Andy's Frozen Custard operates at 1733 E. Hebron Pkwy, roughly a mile and a half to the west. Cold Stone's made-to-order model and Wetzel's warm, fresh-baked items offer a different experience than Andy's custard lineup, but both are competing for the same after-dinner and afternoon-snack traffic moving along Hebron.

Drivers heading to the April 5 grand opening should plan for heavier congestion near Suite 350, particularly during the lunch and evening windows. BOGO promotions paired with family programming routinely extend opening-day crowds well into evening hours on busy retail corridors.

Beyond the opening-day surge, the location adds hourly positions at the Plano-Carrollton border and brings incremental foot traffic that can benefit neighboring retailers in the same strip. For franchise operators, placing a co-branded concept on this stretch of Hebron reflects a sustained read on northern DFW's suburban commercial momentum, one that a steady string of new retail and restaurant openings along the corridor has continued to validate.