Frisco to host North Texas Positive Athlete Awards on June 30

Frisco will bring together 32 student-athletes and coaches on June 30 for the 2026 North Texas Positive Athlete Awards Experience at Scottish Rite for Children’s Orthopedic and Sports Medicine Center, 5700 Dallas Parkway. The event spotlights character, resilience and community service as much as wins and losses, and this year’s nomination pool reached more than 1,000 entries from 307 public and private high schools across 37 sports.

That reach gives the ceremony a distinctly Collin County feel. Honorees come from Frisco, Plano and McKinney as well as other North Texas communities, placing local schools inside a larger regional network that Positive Athlete says is built to recognize leadership and career development among high school student-athletes and coaches. The organization describes the North Texas market as centered in the Dallas-Fort Worth metro area, where sports are both a civic identity and a major part of family life.

Jeremy Lukas, who is listed by Positive Athlete as director of the South Central Region and is based in Dallas, said the honorees represent what youth sports should reward. He said they reflect “what youth sports are supposed to be about, highlighting leadership and encouragement instead of just wins and losses.”

The choice of venue adds another layer of local significance. Scottish Rite for Children says its Frisco campus is anchored by its Center for Excellence in Sports Medicine, placing the awards inside a facility already tied to the health of young athletes. For families in a fast-growing county where sports travel, club schedules and school athletics shape weeknight routines, the ceremony turns that sports culture toward service and influence, not just recruiting buzz or scoreboard results.

The awards also mark a transition point for the program itself. Positive Athlete says nominations for the 2025-26 program year are closed and will reopen in September for the 2026-27 season, making the Frisco ceremony the close of one cycle and the start of the next. Last year’s North Texas awards were held July 1, 2025, at Riders Field in Frisco, showing the city has become a repeat host for the region’s recognition night.

Positive Athlete says its broader program has awarded more than $600,000 in scholarships, received more than 72,000 nominations and recognized more than 3,500 athletes and coaches nationwide. In Frisco, that national scale will narrow to a local stage on Dallas Parkway, where the city’s sports brand, the county’s school pipeline and the region’s youth leadership culture will meet in one room.