Universal Kids Resort in Frisco plans themed shops for each land

Universal Kids Resort is making retail part of the ride in Frisco, where each of its seven themed lands will have a dedicated shop built around the characters and stories families already know. The strategy goes well beyond a generic souvenir stand. It signals a park designed to pull money from multiple touchpoints, from tickets and hotel packages to themed merchandise tied to every land.

The park’s retail lineup mirrors its storytelling. Jurassic World Adventure Camp will include Jurassic World Outfitters, stocked with dinosaur apparel, masks, action figures, hatching dinosaur eggs, oversized LEGO sets, glowing egg keychains and plush dinosaurs. SpongeBob SquarePants Bikini Bottom will get Barg’N-Mart, a treasure-chest-themed store with SpongeBob and Plankton shoulder pals, plush hats and themed clothing, plus a nearby kiosk for beach-ready accessories. Universal says the broader merchandise mix across the resort will include outfits, toys, plush and accessories, with displays and shop design aimed at families, including child-height fixtures and character-driven storytelling.

That detail matters because Universal Kids Resort is being positioned as the company’s first-ever regional theme park specifically designed for young children. The 20-acre park will feature seven immersive lands: Shrek’s Swamp, Jurassic World Adventure Camp, SpongeBob SquarePants Bikini Bottom, Minions vs. Minions: Bello Bay Club, TrollsFest, Puss in Boots Del Mar and Isle of Curiosity featuring Gabby’s Dollhouse. Universal says tickets, hotel packages and the resort’s first annual pass option are already on sale, while Visit Frisco says hotel stays begin June 30 and the park opens July 1, 2026.

The on-site hotel adds another layer to the spending picture. Visit Frisco says the property will include a 300-room themed hotel, with rooms designed to sleep up to five or six guests. That gives Universal a built-in way to capture more of each visit, especially from parents planning overnight trips around a park built for younger children and shorter, more immersive encounters than a traditional ride-heavy destination.

For Frisco, the retail plan is another sign that Universal is trying to build a destination economy around branded childhood experiences, not just a single attraction. City officials have said the project will create thousands of jobs, including more than 2,500 construction jobs, and deliver immediate economic impact for the region. In a city already known for sports and rapid growth, Universal Kids Resort is shaping up as a new commercial anchor with national brand power and a clear aim: make every part of the family trip, including the shopping, part of the product.