Vineland produce distributor joins $46 million Orsero deal
Orsero is putting $46 million into Vineland-based Trucco Holdings, keeping Nick Pacia in charge while setting up a new foreign stake in a key local produce hub.
Orsero Group has moved into the U.S. produce market with a planned $46 million investment in Vineland-based Trucco Holdings, taking a 45% stake while giving the Italian fruit and vegetable supplier a foothold in one of South Jersey’s busiest logistics corridors. Nick Pacia will keep majority ownership and operational control, even as Orsero executives Raffaella Orsero and Matteo Colombini join Trucco’s board.
The deal matters in Cumberland County because Trucco is not a paper asset. The company operates an 18,000-square-meter warehouse in Vineland and has a significant presence at Hunts Point Produce Market in the Bronx, a critical East Coast distribution point for fresh produce. Trucco’s portfolio includes kiwifruit, blueberries, citrus, cherries, garlic, chestnuts and dried fruit, and it says its customers include major retail chains, foodservice buyers and small and medium-sized retailers across New York and New Jersey.
The transaction also deepens Orsero’s reach into a business that has already been growing in Vineland for years. On April 12, 2023, Vineland planners approved a 66,196-square-foot addition to Trucco’s facility. By 2025, the expanded site had added 15 dock doors, a cherry-packing line and more than 80,000 square feet of space, giving the company more room for packing, storage, refrigeration, quality control and automation. Trucco launched TruFresh Logistics in 2023 and expanded that logistics operation in 2024, adding business and staff while navigating tariff-related supply-chain risks.
The ownership change is expected to close before the end of 2026, pending regulatory approvals for Orsero’s planned purchase of 46% of AJ Trucco Inc. Orsero also has an option to acquire another 15% of Trucco Holdings from 2029 onward, a provision that could shift the balance of control further if the partnership performs as intended. For now, the structure keeps the Vineland operation in local hands while tying it to a larger international supplier network.
For Vineland and the surrounding industrial base, the practical questions are straightforward: whether the new capital translates into more shipping volume, more third-party logistics work and more demand for workers who can handle warehouse, packing and refrigeration jobs. Trucco’s location in the North Vineland Industrial Park has already made it a regional hub for produce moving up and down the East Coast, and the new investment positions it for another stage of growth inside Cumberland County.
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