Vineland's Cumberland Mall Food Row Adds Wingstop, Playa Bowls Open

Vineland shoppers now have more reasons to linger at Cumberland Mall as the center’s front exterior dining row grows. Playa Bowls opened in December and a Wingstop is preparing to join the line of eateries along the mall’s brick front wall next to HomeGoods, across from Red Lobster, bringing additional jobs and foot traffic to the Delsea Drive corridor.

Playa Bowls at Cumberland Mall serves açaí bowls, smoothies, juices and cold-brew coffee in an interior decked out with tropical graphics, a neon "Welcome to Pineapple Land" sign and a green Jeep fitted with surfboards. The location encourages first-time visitors to try the original açaí bowl and emphasizes a health-focused, tropical menu aimed at shoppers and families seeking lighter, grab-and-go options.

Wingstop, founded in 1994 as a Buffalo-style chicken wing restaurant in Garland, Texas, has expanded to more than 2,500 locations worldwide. The Vineland Wingstop will occupy a space along the same row of restaurants, directly adjacent to Playa Bowls and next to HomeGoods. Signage for Wingstop is already in place and the location is actively hiring for cashier, cook, shift leader, assistant manager and General Manager roles, offering new hourly and management opportunities for Cumberland County residents.

The growing strip of food tenants also includes Philly Pretzel Factory, Sushi Lover and a recently remodeled Starbucks that anchors the front corner of the building. That concentration of food-and-beverage options signals a broader repositioning of Cumberland Mall toward experiential retail and dining - a strategy malls increasingly use to maintain relevance as consumer spending shifts toward services and convenience.

For local economic impact, the openings mean more immediate hires and potential increases in ancillary spending inside the mall. New food tenants can lengthen shopper visits, which often translates to higher per-visit spending at adjacent retailers. The addition of nationally recognized names such as Wingstop may also draw customers who travel along Delsea Drive to patronize multiple outlets in a single trip, benefitting parking and circulation patterns around 3949 S Delsea Drive.

Practical information for residents: Wingstop Vineland is coming soon at Cumberland Mall, 3949 S Delsea Drive, Vineland NJ, and is currently hiring. Playa Bowls Vineland is now open at the same address. As the mall continues to evolve its front-row offerings, shoppers can expect more dining variety and new employment openings in the months ahead.