Business

Burlington Opens April 17 at River Park, Replacing Vacant North Fresno Space

Burlington fills the vacant Buy Buy Baby space at River Park on April 17, offering $10 bonus cards to the first 100 shoppers both Friday and Saturday.

Sarah Chen2 min read
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Burlington Opens April 17 at River Park, Replacing Vacant North Fresno Space
Source: abc30.com

Burlington is set to open its new River Park location on Friday, April 17 at 9 a.m., filling the space at 7458 N. Blackstone Ave. that has sat empty since Buy Buy Baby shuttered in 2023 as part of its parent company's nationwide store liquidation.

The off-price retailer will anchor a stretch of the center between Marshalls and A-Z Home Medical Equipment, one of the higher-traffic corridors in the north Fresno shopping complex. To draw early crowds, Burlington is offering a $10 bonus card to the first 100 customers on both opening day and Saturday, April 18, a standard grand-opening incentive the chain has deployed at recent launches across California.

The River Park opening also marks a significant upgrade for Burlington's local footprint. The new location replaces the chain's existing store at 5630 N. Blackstone, a site that has operated since 1997. Staff at that location were notified of the planned move more than a year ago, according to a Burlington representative. The nearly three-decade-old address on the same stretch of Blackstone will close as the River Park space comes online.

Buy Buy Baby's departure left one of River Park's most recognizable storefronts dark for roughly two years. The baby-goods chain collapsed after its parent company, Bed Bath and Beyond, filed for bankruptcy and liquidated its holdings. Burlington's arrival ends that vacancy and restores a high-volume national tenant to the center's lineup.

AI-generated illustration
AI-generated illustration

The new store adds to Burlington's growing Fresno presence. The chain opened a location at 4895 E. Cesar Chavez Blvd. earlier this year, calling it its 114th California store at the time. The River Park site pushes that count higher and signals continued confidence in the San Joaquin Valley market.

Job seekers can find open positions through Burlington's online careers portal. No specific hiring totals have been announced, but retail openings of this scale typically generate both full- and part-time positions across sales, stocking, and operations roles.

For shoppers aiming to be among the first 100 through the doors at 9 a.m. on April 17, the $10 bonus card offers a concrete opening-day reward. For River Park, the arrival of a well-known discount anchor is the kind of addition that tends to lift foot traffic across the entire center, benefiting neighboring tenants that have operated alongside a vacant storefront since 2023.

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