Clovis Dealership Launches January Campaign to Fund MADD Education

Hedrick's Chevrolet quietly shifted its showroom activity into a public health effort this week when the Clovis dealership announced a month-long partnership with Mothers Against Drunk Driving, pledging a portion of proceeds from each vehicle sold during January 2026 to local prevention and education programs. The campaign was unveiled at a Jan. 8 press event attended by community leaders and representatives of the California Highway Patrol, framing the effort as both a charitable fundraiser and a community safety initiative.

Brett Hedrick, co-owner of Hedrick's, described the campaign as an extension of the dealership's longstanding community commitment. MADD representatives at the event emphasized that parent engagement and teen education are central to their local work. Organizers said proceeds are expected to generate several thousand dollars to support MADD’s youth-facing programs and community outreach in Fresno County.

Public health and community leaders view the collaboration as an example of how private businesses can support prevention efforts that reduce injuries and loss of life on local roads. The CHP presence at the announcement underscored an alignment between enforcement, safety education, and community-based prevention. For families, schools and community organizations, funds directed toward teen education and parent engagement translate into classroom presentations, community workshops, and resources that aim to change behavior before crashes occur.

The campaign also carries equity implications for Fresno County. Education and prevention programs that reach neighborhoods with fewer resources can help close gaps in access to safety information and support services. Local advocates say partnerships that channel private donations into targeted outreach can bolster efforts in underserved communities where residents may face higher exposure to impaired-driving risks and fewer opportunities for prevention programming.

Beyond purchasing a vehicle during January, residents can support the initiative by donating directly to MADD, attending public events hosted by the dealership, volunteering for local outreach, or encouraging schools and youth organizations to invite MADD programs to campus. Dealership and MADD officials encouraged community members to contact Hedrick's Chevrolet or the local MADD chapter for details about campaign events and volunteer opportunities.

As the campaign runs through the month, organizers hope the combined visibility and fundraising will sustain youth-focused prevention work across Fresno County, reinforcing education and family engagement as key components of a broader strategy to reduce impaired driving and protect local communities.