Greensboro lands 2027 ACC men’s basketball tournament again
Greensboro will host the 2027 ACC men’s tournament for the 30th time, with a five-day run that could again lift hotels, restaurants and downtown sales after 2023’s $14 million impact.
Greensboro is getting another five-day burst of ACC basketball, with the men’s tournament set for March 12-16, 2027, at First Horizon Coliseum, the building long known as the Greensboro Coliseum. For Guilford County, the return is not just about game nights. It is a test of how well Tournament Town can convert packed streets, full hotel rooms and heavy restaurant traffic into real economic gains.
The Atlantic Coast Conference locked in its North Carolina rotation on Feb. 8, 2024, keeping the men’s tournament in the state for five straight years from 2025 through 2029. Charlotte’s Spectrum Center will host in 2025, 2026 and 2028, while Greensboro gets 2027 and 2029. The ACC says 2027 will be the 30th time the Greensboro Coliseum has hosted the men’s tournament, more than any other venue.
That history matters because Greensboro has spent decades marketing itself around this event. Visit Greensboro says the ACC men’s tournament was first played at the Coliseum in 1966, and the city has become the conference’s most familiar neutral site. Even after the ACC headquarters moved from Greensboro to Charlotte in 2023, the tournament is coming back to Guilford County, giving the city another chance to prove that its basketball brand still has real pull.
The money side of the story is hard to ignore. A local report said the 2023 ACC men’s tournament drew more than 100,000 fans and generated $14 million. That kind of turnout ripples through hotel occupancy, restaurant sales, downtown bars, rideshare trips and the hourly workers who fill the extra shifts that come with a major sporting event. If 2027 approaches that scale, the city and county could again see a short-term boost in visitor spending and tax collections.
The larger question is whether Greensboro can turn a week-long spike into longer-term business. The city already has the arena, the ACC history and the Tournament Town reputation. What officials, merchants and downtown employers will be watching next is whether that attention leads to repeat visits, stronger event bookings and more reasons for fans to return after the final buzzer in 2027.
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