Amasa company supplies floors for NCAA, NBA basketball arenas
From 251 Industrial Park Rd in Amasa, Connor Sports ships hardwood floors to March Madness, NBA arenas and Olympic venues around the world.
Amasa’s Connor Sports is building the floors that sit under some of basketball’s biggest stages. From a plant and R&D office on Industrial Park Road in Iron County, the company supplies hardwood systems for NCAA championship courts, NBA and WNBA arenas and Olympic venues in Rio de Janeiro and Tokyo.
Connor Sports says its history stretches back to 1872, when the company was founded, and to 1914, when it installed its first basketball court. That long run has turned the Amasa operation into a manufacturing link between a small Upper Peninsula community and a national sports business that depends on precise wood flooring, design work and consistent supply.
The company says it has been the official court provider for the NCAA Men’s and Women’s March Madness and Final Four since 2006. Its history materials also say it became a technical partner of FIBA in 1994 and joined Sport Court in 2005 to form Connor Sport Court International. Those ties pushed Connor Sports beyond a regional flooring maker and into the global sports-surface market.
The reach shows up in the client list. Connor Sports says its portable hardwood systems are used by more than a dozen NBA and WNBA teams, including the Atlanta Hawks, Boston Celtics, Golden State Warriors, Milwaukee Bucks, Brooklyn Nets, Oklahoma City Thunder, Philadelphia 76ers, Portland Trail Blazers, Sacramento Kings, Toronto Raptors and Utah Jazz. The company also says it supplied hardwood sports flooring for the 2016 Rio de Janeiro Summer Olympics and the 2020 Tokyo Summer Olympics, giving Amasa a direct role in events watched by millions.
For Iron County, the company’s footprint is more than symbolic. The Iron County Economic Chamber Alliance describes Connor Sports Flooring as a leader in wood gym flooring and synthetic sports surfaces and says its experts have developed more DIN-certified systems than any other sports surfacing manufacturer. Business directories place the Amasa facility at 251 Industrial Park Rd and describe it as a central hub for manufacturing, product development and corporate management.
The workforce numbers show a company that is large enough to matter well beyond Amasa, but still compact enough that its local presence stands out. Business profiles list about 51 to 77 employees and one puts annual revenue at $52.9 million. A 2026 industry story said Connor Sports manufactures between 8 million and 10 million square feet of basketball flooring each year in Michigan’s Upper Peninsula, a scale that helps explain how a small Iron County operation ended up under the NCAA’s brightest lights.
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