Eugene Beer Week expands to 10 days across Eugene and Springfield

Eugene Beer Week has turned into a citywide crawl, stretching from May 29 through June 7 and pulling breweries, taprooms, bars, restaurants and beer businesses from Eugene into Springfield and Cottage Grove. The 16th annual run now includes a record 26 participating venues, a sign that the local craft-beer economy still has enough draw to move customers across neighborhoods instead of keeping them in one tasting room.

The expansion matters because the week is no longer built around a single festival day. Visitors can pick up a BEER BINGO card at participating venues, collect stamps as they move around town and use the schedule to chase tastings, special releases and one-off events. That format pushes foot traffic into places such as Ninkasi, Oakshire, Hop Valley, Falling Sky, Claim 52, Alesong, PLAY Eugene, Gratitude Brewing, Beergarden, PublicHouse, The Bier Stein, Oregon BrewLab, Sunriver Oakway, Drop Bear, Crow & Cart, UO Brewing Innovations, Silver Falls, ColdFire and Hot Mamas.

Hop Valley general manager Randi Olsen framed the week as a chance for regular drinkers to look past brand loyalty and try new breweries, which helps explain why the event has become useful to smaller operators as well as the better-known names. For taprooms and bars, the payoff is not just one busy Saturday. It is a longer run of weeknight tables, repeat visits and discovery traffic spread across Eugene, Springfield and even Cottage Grove.

The calendar gives the week a clear peak: Sasquatch Brewfest is set for June 6 from noon to 5 p.m. at Ninkasi Better Living Room Event Space, with admission listed at $20 per person. That finale is only one piece of the schedule, which also includes brewer’s dinners, beer tastings, a homebrew competition, a Sunday Bike Crawl and a Brewer’s Triathlon. The result is more like a regional consumer circuit than a single event, with spending and attention moving from one venue to the next.

The event is also a fundraiser supporting the Glen Hay Falconer Brewing Scholarship, tying the celebration to the late Glen Falconer and to the Glen Hay Falconer Foundation. Organizers have said Eugene Beer Week was loosely modeled on beer weeks in San Francisco and Seattle, but the 2026 edition shows how far it has grown on local terms: from a handful of businesses in 2011 to a 10-day showcase that now reaches deep into the Willamette Valley beer scene.