Club Pilates to open in Helena shell building this summer

Helena’s 2024 Cromwell Dixon Lane is almost done changing from a bare shell into a small commercial hub, and the final tenant will be Club Pilates.

The studio will take the last remaining space in the Skyway Regional Shopping Center building, where Jersey Mike’s and CupBop already operate. The site totals about 5,036 square feet, with the final suite measuring roughly 2,012 square feet, according to commercial listings. Positioned just off I-15 and Custer Avenue, the building sits in a retail cluster that includes Costco, Staples, Home Depot, TJ Maxx, Hobby Lobby and Discount Tire, making the address one of the more active commercial corners in west Helena.

Studio owner Liz Maruca said the Helena Club Pilates is expected to open in late July or early August. Maruca already owns Club Pilates locations in Bozeman and Billings, which would make Helena the third Montana studio in the chain. That gives the opening a broader regional context: this is not a one-off experiment, but part of a steady Montana expansion by a brand that has already established itself in two other growth markets.

The timing also shows how much work has gone into the project before the doors even open. KRTV reported that instructors for the Helena studio were already going through training and certification, a sign that the operation is moving into its final preparation phase. Club Pilates describes its studios as offering low-impact, full-body, reformer-based workouts, a format that has made the brand a fit in suburban and strip-center retail spaces where convenience matters as much as the workout itself.

City of Helena permit records show a commercial tenant fit-out was issued for the site on Jan. 11, 2024, underscoring that the building has been on a long track toward occupancy. A later approval of Jersey Mike’s plans next to Staples added another public record marker along the way. Together, those filings and leases show a deliberate buildout rather than a speculative vacancy.

For Helena, the bigger story is what a fully leased shell building means for the Cromwell Dixon corridor. The mix of quick-service food and fitness reflects the kind of everyday spending that now follows traffic along this part of town: lunch stops, errands, memberships and repeat visits. With Club Pilates set to fill the final suite, 2024 Cromwell Dixon Lane is no longer just a retail address on paper. It is becoming a finished stop in one of the city’s fastest-changing commercial corridors.