The School of Reps to open indoor training facility in Sterling

Gov. Jared Polis and the Colorado Office of Economic Development and International Trade added The School of Reps, LLC, to Colorado’s Rural Jump-Start Program in December 2025, clearing the way for an indoor athletic training facility in Sterling. The project was pitched as a place for youth athletes and their families from across northeastern Colorado, with the company later celebrating a grand opening in March 2026.

The state incentive is designed to change the math for rural projects like this one. OEDIT says the Rural Jump-Start Program is a partnership among the state, local governments, institutes of higher education and economic development organizations that encourages new businesses to start in or move to rural, economically distressed counties and hire new employees. In Logan County, that matters because a business that might have landed in a metro area instead puts a year-round training operation in Sterling.

The School of Reps lists its location at 100 West Broadway Street, Suite 5B, and describes itself as an indoor baseball and softball training business. Its website says it was founded by three families with different baseball and softball backgrounds, including people who played in college, in rec ball or never suited up at all, but ended up in the stands or coaching. The company’s site also shows memberships open, bookable training time and waivers, all signs that the facility is meant to run as a recurring training space rather than a one-time attraction.

That distinction matters for Logan County’s economy. An indoor training facility can keep youth sports spending closer to home, especially in winter and during off-season months when outdoor fields are not always usable. For Sterling, the bigger question is whether a baseball and softball complex can help the city act more like a regional sports destination, pulling in athletes, parents and coaches from northeastern Colorado who may spend money at local restaurants, gas stations, hotels and retailers while they are in town.

The project also points to a practical workforce angle. A facility like this can create demand for coaching, scheduling, customer service and facility management, while giving local families another place for skill work, camps and clinics without driving long distances. In a county where schools, recreation and youth sports already shape a lot of family life, The School of Reps adds a new piece of community infrastructure with a clear economic test: whether it can bring steady traffic, not just a ribbon-cutting.