Bass Pro Shops to buy Islamorada's Cheeca Lodge for over $300 million
Bass Pro Shops will pay more than $300 million for Cheeca Lodge, with Northwood Hospitality staying on to run the 254-room Islamorada resort. The deal links the Keys landmark to Bass Pro’s nearby marina store.
Bass Pro Shops has agreed to buy Cheeca Lodge & Spa in Islamorada for more than $300 million, a takeover that puts one of the Florida Keys’ best-known resorts under the banner of a company built on fishing, outdoors retail and destination hospitality. Northwood Hospitality will keep operating the 254-room property after the sale, which Bass Pro announced June 16.
The resort sits on 27 acres and stretches across 26 buildings packed with amenities that have made it a signature stop in the Upper Keys. Cheeca includes three restaurants, a spa, six tennis courts, a saltwater lagoon, three swimming pools, a signature retail store, Camp Cheeca for children, a 9-hole par-3 golf course designed by Jack Nicklaus and a 525-foot fishing pier. The purchase fits Bass Pro’s nature-based resorts division and its plan to strengthen hospitality properties tied to the outdoors while preserving Cheeca’s character.
For Islamorada, the sale links a long-established resort with a company whose founder, Johnny Morris, is known for angling and conservation. The property also sits near Bass Pro’s World Wide Sportsman Store & Marina, tying the new ownership more closely to the village’s boating and fishing economy.
Northwood Investors listed the resort for $300 million in April, and the final price came in above that mark. The property opened in 1946, but its story reaches back to the late 1800s, when early homesteading and resort development began to shape this stretch of Islamorada. Over the years, Cheeca became associated with high-profile fishing and celebrity visitors.
JLL brokered the transaction. Bass Pro intends to enhance the resort while keeping the authentic character and heritage that have made Cheeca a landmark for generations of visitors and a fixed part of Islamorada’s hospitality economy.
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