Rosen visits Pahrump bagel shop honored as Nevada’s rural business of the year
Shelley Fisher’s Pahrump bagel shop won Nevada SBDC’s Rural Business of the Year after growing from farmers markets into a storefront on Highway 372.
U.S. Sen. Jacky Rosen stopped by Shelly Belly NY Bagels in Pahrump to congratulate owner Shelley Fisher after Nevada’s Small Business Development Center named the shop its 2026 Rural Business of the Year.
The family-owned and operated bagel shop has served Pahrump for more than 20 years from 1190 E. Highway 372, Suite 1, selling bagels, coffee, sandwiches and other baked goods. Fisher’s business began at farmers markets and community events before expanding into a permanent storefront, and the company was formally filed in Nevada on Jan. 18, 2023.
Nevada SBDC presented the award on March 18 during its SBDC Day recognition event in Reno, with Director Winnie Dowling making the presentation. The honor puts a long-running Nye County business in the state spotlight and underscores how a rural storefront can grow from local events into a steady mainstay for repeat customers, catering orders and nearby suppliers.
For Fisher, the recognition comes as the business has already moved from temporary sales tables to a fixed location that anchors a stretch of Highway 372. In practical terms, that kind of award can help a rural shop draw more attention, strengthen its case for expansion and keep spending close to home as more of its sales, purchases and hiring needs flow through Pahrump.
Rosen’s visit also pointed to the policy side of rural business growth. She serves on the Senate Small Business and Entrepreneurship Committee and has pushed for stronger funding for rural business development and Small Business Development Center programs. In 2024, she led colleagues in seeking $37 million for the Rural Business Development Grant Program, and she has highlighted that Nevada has 11 Small Business Development Centers.
Nevada SBDC says its one-on-one advising is free and confidential, and its mission includes helping Nevadans start and grow businesses, increase business starts, create and retain jobs, and expand access to capital. The Pahrump Small Business Development Center says its purpose is to strengthen the local economy by promoting business development and expanding employment opportunities, a goal that fits a shop like Shelly Belly NY Bagels, where the next phase of growth will depend on customers, capital and the kind of local support that keeps rural businesses open.
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