Hospice Care Plus Rebrands as Compassionate Care Plus, Services Unchanged

Hospice Care Plus changed its public name to Compassionate Care Plus on March 30, a rebrand CEO Lisa Cox described as an identity evolution rather than a service shift for the six-county organization that has served Owsley County for more than four decades.

"While our name is evolving, our organization's mission remains unchanged," Cox said. "Compassion has always been at the heart of everything we do."

For Owsley County residents, the practical meaning is narrow: the provider's logo and printed materials will update gradually through 2026, but staffing, services, on-call access, and eligibility remain unchanged. Any physician, social worker, nurse, or family member can initiate a referral by calling 859-986-1500. Medicare and Medicaid cover hospice services for eligible patients, and the organization accepts patients who are underinsured.

Care is delivered wherever patients live, including homes in Owsley County, nursing facilities, and assisted living communities. When symptoms cannot be managed at home, families have access to the inpatient Compassionate Care Center at 350 Isaacs Lane in Richmond, the organization's free-standing hospice facility that has operated since 2008. The center places no restrictions on visitors and allows even pets inside.

Grief and loss support, a core program that often goes unrecognized, begins when a patient enrolls in care and continues for a minimum of 13 months after the patient's death. The program serves both adults and children through individual sessions, group support, and referrals to professional counselors when warranted.

The rebrand follows community usage that had long associated the organization with the phrase "Compassionate Care," already embedded in the Compassionate Care Center's name since 2008. Leadership's stated aim is to reduce confusion about the full range of services available: hospice is one piece of a continuum that also includes palliative care for patients not yet at the end of life, caregiver resources, community education, and outreach. Stefanie Manes, the organization's Director of Community Engagement, was part of the leadership team guiding the transition.

Founded in 1981 as a volunteer-led program in Madison County, the organization adopted the Hospice Care Plus name in 1997. It now spans Estill, Jackson, Lee, Madison, Owsley, and Rockcastle counties.

To reach Compassionate Care Plus, call 859-986-1500 (local) or 800-806-5492 (toll-free), Monday through Friday, 8:30 a.m. to 4:50 p.m. A 24-hour nurse line is available for after-hours medical needs. To request a free consultation or submit questions by email, contact the organization at hospice@hospicecp.org.