Five Star Storage opens new self-storage facility in Fate
A three-story, 911-unit storage building opened in Fate as the city’s population neared 29,000, underscoring how I-30 growth is reshaping land use.
Why is self-storage expanding here now? In Fate, the answer is visible at 104 Industrial Drive, where Five Star Storage opened a three-story, 911-unit facility just off Interstate 30. The new building adds indoor climate-controlled units and drive-up spaces, along with NOKE smart-unit access, cameras and keypad entry, in a part of Rockwall County where rooftops, commutes and small businesses are multiplying.
Five Star Storage Rockwall is owned by Citrus Equities LLC, a California-based private real estate investment company, and operated by Storage Asset Management, based in York, Pennsylvania. Richard Straub, managing member of Citrus Equities, said Rockwall is one of the fastest-growing communities in North Texas and said the project was designed to give local residents and businesses a modern, secure, customer-focused storage option. To mark the opening, the first 50 renters will be entered in a raffle for one year of free storage.
The facility also shows how much planning now goes into commercial land near the I-30 corridor. Texas Department of Licensing and Regulation filings list the project as Five Star Fate Storage, a one-building, three-story, 154,848-square-foot development with an estimated cost of $9 million. City of Fate records show the site started as two 1.5-acre lots that were replatted into a single 3-acre tract, and that it needed a zoning change from Agriculture to Heavy Industrial plus a specific-use permit before construction could move ahead.
City staff also reviewed the project as a Type III site plan for a 155,400-square-foot storage building on the west side of Industrial Drive, about 300 to 500 feet south of the I-30 frontage road in Brown Industrial Park. The plan included two requested variances, cutting required parking from 50 spaces to 22 and waiving ground-floor transparency rules so windows would not be required. That kind of land-use adjustment is becoming more common as developers look for highway-adjacent sites that can serve fast-growing neighborhoods without needing large retail footprints.
The population numbers help explain the demand. U.S. Census Bureau estimates put Fate's population at 27,467 in July 2024 and 29,007 in July 2025, while Rockwall County rose from 137,044 to 140,738 over the same period. The county also had 47,926 housing units in 2024 and a median household income of $115,884, a mix that points to steady turnover, new-home moves and business expansion, all of which tend to fill storage units. In that sense, the new Five Star facility is less an isolated opening than another sign that the I-30 corridor is turning commercial land into infrastructure for growth.
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