H-E-B plans Royse City Town Center store, major win for Rockwall County

H-E-B’s move into Royse City Town Center promises more than a new grocery option. It signals that the I-30 corridor is drawing heavier investment, more traffic and more pressure for roads, utilities and nearby commercial development as Royse City grows into a regional destination.

The Royse City Community Development Corporation said performance agreements and infrastructure commitments were secured earlier in 2026, clearing the way for the project to move ahead at the strategic intersection of I-30 and FM 2642. Groundbreaking is anticipated later this year, putting the store still in an early phase even as its arrival already carries big implications for land use around the Town Center site.

For Royse City families, the store would narrow a retail gap that has long pushed Rockwall County shoppers farther for premium grocery options and related services. The CDC said H-E-B’s presence would bring world-class services and amenities to the city’s doorstep, while also helping attract restaurants, service businesses and other supporting development nearby. For city leaders, the project is another sign that Royse City is becoming a place people head to, not just a community they pass through on the highway.

The scale of that growth is hard to miss. Rockwall County’s population rose from 107,819 in the 2020 Census to an estimated 140,738 as of July 1, 2025. Royse City grew from 13,508 in 2020 to an estimated 26,387 in 2024. The county’s median household income was $115,884 in 2024, and it had 2,986 employer establishments in 2023, numbers that help explain why national retailers are watching the market so closely.

H-E-B has already staked out a larger North Texas footprint. The company opened a 131,000-square-foot store in Rockwall on Oct. 29, 2025, at 1600 E Interstate 30, at the southwest corner of I-30 and S. John King Blvd. That store, H-E-B’s 10th in the Dallas-Fort Worth Metroplex, includes True Texas BBQ with a drive-thru, a full-service pharmacy with a drive-thru, curbside pickup and home delivery. H-E-B marked that opening with $50,000 in donations to the Rockwall ISD Education Foundation, Friends of the Rockwall County Library and Rainbow Room of Rockwall County.

The Royse City project had been building quietly for months. On March 10, Carter Kendall of Bermuda Capital LP discussed a 92-acre H-E-B land purchase and a broader 184-acre development tied to the Hunt, Rockwall and Collin county lines, along with tax increment reinvestment zone discussions meant to help bring water, sewer and electricity to the site. Before the announcement became official, H-E-B said, “We look forward to sharing information after the first of the year.” Now the grocery giant’s next move adds fresh momentum to one of the fastest-changing stretches in Rockwall County.