Woolwich restaurant unveils 3-foot Monster Lobster Roll for $259.99
Taste of Maine’s new 3-foot lobster roll costs $259.99 and packs 2.5 pounds of meat, turning a Woolwich roadside stop into a summer spectacle.
A new 3-foot Monster Lobster Roll at Taste of Maine in Woolwich carries a $259.99 price tag and 2.5 pounds of fresh Maine lobster meat, including tail, claw and knuckle. The oversized sandwich adds another attention-grabbing item to a Route 1 restaurant already built around outsized roadside theater.
Taste of Maine Restaurant, at 161 Main Street, says it has been family-owned and family-run since 1978 and is celebrating its 48th season in 2026. The rooftop mascot, Larry the Lobster, stands as the restaurant’s signature landmark. The business describes Larry as the World’s Largest Inflatable Lobster, more than 12 feet tall and weighing about 700 pounds, a scale that matches the restaurant’s long-running taste for spectacle.
The Monster Lobster Roll fits that identity. America’s Best Restaurants Roadshow visited the Woolwich landmark specifically to try the new offering, which is presented as a full three feet long. Coverage says the restaurant had already sold a 22-inch oversized lobster roll before debuting the larger version, turning the new item into an escalation rather than a one-time stunt. The sandwich uses the same formula that has made the restaurant a stop for travelers looking for something unmistakably Maine: a huge portion, a high price and a presentation meant to be photographed as much as eaten.
Timing matters, too. With summer traffic heavy and the Fourth of July weekend approaching, the giant roll lands in the middle of the season when coastal restaurants in Sagadahoc County compete hardest for passing drivers and vacationers. Taste of Maine’s own site leans into that traffic with a reservations page that highlights great views and ample parking, while its storefront and ticket pages promote live music, comedy and other entertainment alongside seafood service. Bob Marley is among the ticketed performers listed there.
For Woolwich, the Monster Lobster Roll is more than a menu item. It is part of a tourism strategy that turns a lobster dinner into a roadside event, using Larry on the roof, the Route 1 location and a three-foot sandwich to make sure the restaurant stays visible far beyond the county line.
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