Stutsman Harley-Davidson in Jamestown unveils exterior remodel, new look

Stutsman Harley-Davidson has a fresher face on Jamestown’s west side, and the new look is impossible to miss at 2501 3rd Ave. SW. A ribbon cutting with the Jamestown Area Chamber of Commerce marked the finished exterior remodel, which gives the dealership a sharper, more polished appearance right along one of the city’s visible commercial corridors.

The updates are straightforward but noticeable: new exterior paint, updated lighting and new signage inside and outside the building. Those changes matter in a business like this because the first impression starts in the parking lot, long before a customer looks at a motorcycle. For a dealership that sells Harley-Davidson motorcycles, apparel, riding gear, parts and related accessories, presentation is part of the product.

Karl Christian is identified by the dealership as its owner and as the new owner of Stutsman Harley-Davidson. The Chamber lists the business at the same address with retail hours from Monday through Sunday, 9 a.m. to 6 p.m., and a phone number of 701-252-5271. Harley-Davidson’s dealer finder also lists the location as offering motorcycle sales, certified pre-owned motorcycles, service, riding gear, parts and accessories, and test rides, which means the building has to work as both a showroom and a service point.

The remodel also fits the way the dealership already functions in Jamestown. Its event calendar showed a Harley-Davidson demo truck event on June 12, a blood drive on June 16 and Stutsapalooza on July 31, with a chance to win a 2024 H-D Sportster tied to the summer gathering. The address is also associated with the Jamestown H.O.G. Chapter, and Harley-Davidson says the Harley Owners Group was created in the early 1980s to build rider community.

That community role has shown up before. The 19th annual Polar Pig Walk the Plank and Chili Cook-off was held at Stutsman Harley-Davidson on Feb. 1, 2025, and that event has raised more than $300,000 for JRMC Hospice since it began. A separate veteran suicide awareness event was also held there in May 2025.

For Jamestown, the remodel is more than fresh paint. It signals that a recognizable local business is still putting money into its property, keeping the corridor active and reinforcing a gathering place that serves riders, shoppers and community groups alike.