Holiday Giveaway Partners Aim to Boost Park City Main Street Spending

The Historic Park City Alliance partnered with FOX13 and on December 3, 2025 launched a 13 day holiday giveaway that will feature gift cards to a dozen Main Street businesses. During the promotion FOX13 will give away a gift card for one participating business each weekday, and on the final day viewers will have a chance to win a $250 Mountainkind card that can be redeemed at multiple local merchants. Organizers designed the campaign to direct holiday shopping dollars toward locally owned restaurants, retail shops and service providers.

The mechanics of the giveaway are straightforward and focused on foot traffic and local spending. By spotlighting a different Main Street business each weekday, the campaign creates repeated, concentrated promotion over the roughly two week period. The $250 Mountainkind card on the final day adds a pooled incentive that can be spent across participating retailers, broadening the potential benefit to multiple proprietors from a single prize.

For Summit County residents the immediate effect is an increase in awareness of Main Street offerings during the holiday season. Local promotions such as this generally help small businesses capture sales that might otherwise go online or to larger regional centers, and they can amplify last minute purchases that are important for quarterly results. For merchants the campaign may translate into sharper peaks in foot traffic that require staffing and inventory adjustments, while also providing marketing lift without direct advertising outlays.

From a policy and economic perspective, keeping more holiday spending local supports sales tax receipts and small business employment in a season that often accounts for a significant portion of annual sales for independent retailers. The promotion also fits a broader trend of community level partnerships between business alliances and media outlets to strengthen local marketplace resilience.

Residents seeking entry details and the list of participating Main Street businesses can find complete information on the FOX13 website and the Historic Park City Alliance website. The campaign runs through the holiday window and aims to convert seasonal goodwill into tangible support for Park City merchants.