Park City Company Launches Made Safe Certified Teen Skincare Line

Free Living Co, a clean-living marketplace headquartered in Park City, announced Jan. 3 that it is rolling out Live Free Skincare, a new line of non-toxic products designed specifically for teenagers and young adults. The collection carries Made Safe certification, signaling third-party vetting intended to reassure parents and young consumers about ingredient safety.

Owner Dana Grinnell framed the line as a response to gaps in the teen skincare space, citing products on the market that contain questionable ingredients or that are inadequately regulated. The company plans to introduce Live Free Skincare at a launch party on Jan. 10 at its Park City warehouse, an event set to showcase formulations the company says prioritize non-toxic profiles and transparency.

The announcement places Free Living Co squarely within Park City’s broader wellness and sustainability scene, which in recent years has supported a growing cluster of businesses focused on organic, low-toxicity, and ethically sourced products. By targeting teenagers and young adults, the company aims at a demographic that increasingly exerts influence over household purchasing decisions and that often seeks brands aligned with health and environmental values.

From a market perspective, the decision to seek Made Safe certification reflects a strategic effort to differentiate in a crowded category. Certification can serve as a signal to buyers and local retailers, both bricks-and-mortar and online, that a product meets defined non-toxic standards, potentially reducing search costs for consumers and easing retail placement. For local suppliers and service providers, a successful product launch could generate demand for packaging, fulfillment, and marketing services tied to the Park City operation.

The announcement also highlights policy considerations. Grinnell’s comments about inadequate regulation echo broader industry conversations about the limits of current oversight for cosmetics and personal care products. Independent certification fills some of that gap for consumers, but it also underscores a potential role for clearer regulatory standards at state and federal levels to ensure consistent protections for teens and other vulnerable users.

For Summit County residents, the immediate impact will be local access to a certified teen skincare line and the economic activity surrounding an in-person launch on Jan. 10. Longer term, the debut of Live Free Skincare may encourage other regional vendors to prioritize non-toxic credentials and could nudge local retail assortments toward clearer labeling and safer formulations, reinforcing Park City’s positioning as a hub for wellness-oriented commerce.