KAWC Spotlights Yuma Video Creator Ricardo Mendoza and ShotByDoza Business

When Ricardo "Doza" Mendoza looked around Yuma's business community, he kept noticing the same problem: great local businesses that had no consistent presence online. That observation became ShotByDoza, his video production business that now serves clients across Yuma and the Imperial Valley.

KAWC's "What's Up Yuma? Radio" featured Mendoza on March 10, 2026, spotlighting how ShotByDoza works with local small businesses and nonprofits to plan, film, and edit weekly video content. The segment, available on Apple Podcasts, Spotify, Amazon Music, and Pandora, as well as through the KAWC app, described Mendoza's hands-on approach to keeping Yuma businesses visible in their communities.

Rather than producing polished, corporate-style productions, Mendoza focuses on the people doing the work. His weekly content highlights the employees, owners, and daily routines that give local businesses their character, presenting those stories online in what KAWC described as a way "that feels real and easy to understand."

The social media challenge that motivated Mendoza is one many Yuma business owners know well. Keeping up with consistent posting, filming, and editing on top of running a shop, restaurant, or nonprofit is difficult to sustain. ShotByDoza steps in to handle that workload, giving businesses a steady stream of content without requiring owners to become video producers themselves.

Mendoza's service area spans both Yuma and the Imperial Valley, extending his reach into the broader cross-border economic region that many local businesses depend on. The stated goal, as described in the KAWC feature, is straightforward: help businesses stay connected with their customers and grow through video.