AAPI-Owned 1587 Sneakers Sues Mahomes and Kelce Over 1587 Trademark

1587 Sneakers filed a federal trademark lawsuit in the U.S. District Court for the Southern District of New York on Feb. 17, 2026, naming Patrick Mahomes, Travis Kelce, their restaurant 1587 Prime and business partner Noble 33 as defendants. The complaint alleges trademark infringement, consumer confusion and seeks an injunction halting defendants’ use of the 1587 mark, unspecified damages, attorney’s fees and, per the complaint, punitive damages.

The plaintiff describes itself as "an Asian American and Pacific Islander-owned online shoe and apparel company" and says the brand "celebrates the historical significance of the first recorded arrival of Asians in America." 1587 Sneakers asserts it first sold products under the 1587 name on April 13, 2023 and is relying on that earlier commercial use to claim priority even though its federal trademark application for 1587 in the clothing category was not filed until October 2025 and remained under review at the U.S. Patent and Trademark Office at the time of the filing.

1587 Prime was announced in 2024, filed a trademark application in December 2023 in the bar and restaurant category, and opened in September 2025; USA TODAY reports the restaurant opened on Sept. 17, 2025. The restaurant’s name was created by combining Mahomes’ jersey number 15 and Kelce’s number 87 to form "1587," and the sneaker company’s complaint challenges the restaurant’s sale of branded merchandise that the plaintiff says infringes its apparel and merchandise rights.

The legal fight centers on priority and common-law rights versus federal registrations across different classes. "The legal question revolves around the unregistered rights that the sneaker company claimed before it filed its trademark applications last year," said trademark attorney Josh Gerben of Gerben IP, who is not representing either side. The plaintiff points to its April 13, 2023 start date for sales as the basis for those unregistered or common-law rights while the restaurant points to its December 2023 USPTO filing in a separate category.

Public responses from 1587 Prime, Mahomes and Kelce were not in the court filings; news outlets noted outreach had been made and that a statement from 1587 Prime would be added when received. A social-video news clip posted Feb. 23, 2026 summarizing the suit showed 59,113 views in its metadata and referenced the company’s claimed Shark Tank appearance in 2024.

The outcome will hinge on the Southern District of New York’s assessment of whether 1587 Sneakers’ earlier commercial use creates enforceable rights against a celebrity-owned restaurant that registered the mark in a different class and opened in September 2025. The complaint asks the court both to bar further use of the 1587 name in connection with the restaurant and to order remedies for alleged consumer confusion and lost sales.