ACCC accepts undertaking after Tekron admits resale price maintenance on DJI

Drone TK Australia Pty Ltd, trading as Tekron, admitted to engaging in resale price maintenance (RPM) in relation to DJI drone products, and the Australian Competition and Consumer Commission accepted a court-enforceable undertaking on 24 February 2026. The ACCC’s action follows findings that Tekron directed certain resellers not to advertise or sell DJI drone products to consumers below a specified price and included reseller agreement terms requiring sales at prices set by the supplier.

ACCC materials and MLex reporting say the RPM conduct occurred between April 2024 and at least June 2025, during which Tekron included pricing terms in agreements with independent resellers for agricultural drones and accessories supplied by iFlight Technology Co Ltd (DJI). Tekron does not supply directly to consumers; the company distributes to resellers who then sell to farmers and businesses, according to ACCC summaries and Dronedj coverage.

The ACCC accepted a section 87B style court-enforceable undertaking under the Competition and Consumer Act, with the undertaking publicly available through the ACCC and noted as attached in MLex’s February 24, 2026 summary. The undertaking records Tekron’s admission of a breach of the Competition and Consumer Act and requires concrete remedial steps aimed at undoing the RPM signals embedded in reseller contracts and marketing material.

ACCC Commissioner Luke Woodward framed the regulator’s message in direct terms, saying, “Recommended retail prices are only suggestions, and suppliers should not stop resellers from offering or advertising prices lower than the RRP or any other specified price for their products.” Dronedj also records Woodward’s enforcement rationale: “We enforce resale price maintenance laws to protect consumers from higher costs.” Those statements accompany the ACCC’s stated priority of addressing anti-competitive agreements and practices.

Under the undertaking Tekron must update contracts and marketing materials to remove language that could lead to resale price maintenance, issue corrective notices advising resellers they are free to set their own prices, and implement and maintain a competition and consumer law compliance program for three years. MLex’s item notes the undertaking is attached to the regulator’s materials; Dronedj and Asianaviation likewise report the corrective notices and three-year compliance program as explicit obligations.

Industry outlets flagged this matter in context: Dronedj noted that DJI remains the world’s largest civilian drone manufacturer, and Dronedj also placed the Tekron undertaking alongside a December 2025 case in which industrial drone supplier EE Group admitted to resale price maintenance involving DJI products. With the Tekron undertaking on record and the ACCC pointing to its guidelines on court-enforceable undertakings, suppliers and resellers in the drone sector now have a clear regulatory reminder that recommended retail prices are suggestions, not enforceable mandates.