Alexander Skarsgård and Vittoria Ceretti front COS Spring/Summer 2026 capsule neutrals campaign

COS’s Spring/Summer 2026 capsule arrives as a study in restraint, led on camera by Alexander Skarsgård and balanced by Italian model Vittoria Ceretti alongside Korean talents Park Gyuyoung and Taemin Park. Shot in an intimate London studio by Karim Sadli, the campaign pairs quiet celebrity presence with a rigorous design agenda - the collection is presented through a sequence of portraits and short films that keep focus on fabric, cut and attitude.

The imagery is deliberately spare. Vogue’s account sums the approach in full: "Shot and styled by industry legends Karim Sadli and Jane How, we see the brand’s latest muses captured in elegant, stripped-back studio portraits that exude the quiet confidence and effortless cool Cos is coveted for." Those portraits trade spectacle for the exacting detail of materiality - supple leathers, croc-effect finishes and breathable linens register through light and shadow rather than props or set dressing.

Design specifics underline COS’s capsule-wardrobe thesis. Pieces are offered in grounded neutrals and head-to-toe monochrome looks; tailoring is central, reworked with contemporary volume and proportion. The collection channels an understated 1980s vocabulary - strong shoulders, high necklines and two-piece suiting - while outerwear anchors the season with oversized trenches and waist-defining belts. Les Façons notes the balance of tradition and modernity: "Rooted in exceptional craftsmanship and enduring style, the COS Spring 2026 collection advances the modern wardrobe through exquisite materiality, artful cuts and thoughtful detailing - encapsulating the house’s distinctive design handwriting."

Texture performs a quiet theatrics of its own. Dresses are described with crinkled surfaces and lingerie-inspired detailing; shirts soften with subtle ruffles; croc-effect leather and wool blends add tactile contrast to lighter linen pieces. Product callouts already circulating include a Funnel-Neck Wool-Blend Bomber Jacket and a Turn-Up Wool-Blend Pencil Skirt, signalling that classic forms are being reinterpreted in COS’s materials-first language.

COS is taking the collection beyond imagery: the line will be shown off-schedule in Seoul, with Vogue citing a presentation on 25 March, and the campaign is available to view and shop through COS’s commerce channels. The campaign’s creative posture - encapsulated by the recurring phrase "quiet confidence and subtle attitude" - positions COS as a brand insisting that considered pieces and careful proportions can read as equal parts polish and ease. For a season defined by maximalism elsewhere, COS’s pared-back capsule argues for an economy of detail that asks you to buy fewer, better pieces and to wear them with your collar up.